APAC MD Serina Tan on her favourite APAC campaigns of the last 10 years.
Branding isn’t only about spending a few hours on a logo, says Andrew Lim, founder of web design agency 360&5.
Marketers need to innovate to deal with tepid consumer sentiment.
Our cheeky annual look at APAC leadership changes was brought to you in 2019 by the letters D, A and N.
APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020
Singapore's top jobs, Netflix, Iflix, and more, in our weekly collection of tech and media news.
To navigate the Chinese market, emerging brands must speak to local consumers, build genuine brand relevance and deliver exclusive experiences.
The company equates its own protective services with lucky practices such as wearing jade necklaces, in a nicely done SEA campaign from McCann Worldgroup Singapore.
Wavemaker, BMF, Inskin Media, Lion & Lion, Mirum, Essence, Tealium, YoungShand, Kaizzen, Hilton, Oppo, PRCO and more to come in our weekly collection of people moves and marketing news.
Recent stumbles by KOL facilitators in China show the market is still fluid.
US and UK still dominate list of jury leaders, but women outnumber men for the first time.
TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.
Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.
Observers have pointed out a similar project from a coffee brand that pre-dates the famous KFC 'Pocket Store'.
With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?
Alimama ups the ante on its digital marketing offerings.
The media business win expands on the agency's work leading digital and ecommerce for L’Oréal Philippines.