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5 best PR campaigns of the decade: Allison+Partners MD
Dec 11, 2019
Surekha Ragavan

5 best PR campaigns of the decade: Allison+Partners MD

APAC MD Serina Tan on her favourite APAC campaigns of the last 10 years.

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How this company helps brands cut through the noise
Dec 11, 2019
Osman Husain

How this company helps brands cut through the noise

Branding isn’t only about spending a few hours on a logo, says Andrew Lim, founder of web design agency 360&5.

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Woo reluctant Malaysian consumers by aggressive brand-building: PHD
Dec 10, 2019
Rahul Sachitanand

Woo reluctant Malaysian consumers by aggressive brand-building: PHD

Marketers need to innovate to deal with tepid consumer sentiment.

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The top 10 exits and entrances of 2019
Dec 10, 2019
Robert Sawatzky

The top 10 exits and entrances of 2019

Our cheeky annual look at APAC leadership changes was brought to you in 2019 by the letters D, A and N.

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APAC's leading ad spend growth in 2019 will cool next year: Magna
Dec 10, 2019
Robert Sawatzky

APAC's leading ad spend growth in 2019 will cool next year: Magna

APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020

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Tech Bites: Week of December 9, 2019
Dec 9, 2019
Jessica Goodfellow

Tech Bites: Week of December 9, 2019

Singapore's top jobs, Netflix, Iflix, and more, in our weekly collection of tech and media news.

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Why emerging designer handbags are having better luck in China than big luxury
Dec 9, 2019
Wenzhuo Wu

Why emerging designer handbags are having better luck in China than big luxury

To navigate the Chinese market, emerging brands must speak to local consumers, build genuine brand relevance and deliver exclusive experiences.

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Mastercard: The e-commerce equivalent of a lucky necklace?
Dec 9, 2019
Ad Nut

Mastercard: The e-commerce equivalent of a lucky necklace?

The company equates its own protective services with lucky practices such as wearing jade necklaces, in a nicely done SEA campaign from McCann Worldgroup Singapore.

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Move and win roundup: Week of December 9, 2019
Dec 9, 2019
Staff Reporters

Move and win roundup: Week of December 9, 2019

Wavemaker, BMF, Inskin Media, Lion & Lion, Mirum, Essence, Tealium, YoungShand, Kaizzen, Hilton, Oppo, PRCO and more to come in our weekly collection of people moves and marketing news.

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The risk in China’s huge influencer economy
Dec 8, 2019
Wenzhuo Wu

The risk in China’s huge influencer economy

Recent stumbles by KOL facilitators in China show the market is still fluid.

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Cannes Lions selects five APAC jury presidents
Dec 6, 2019
Staff Reporters

Cannes Lions selects five APAC jury presidents

US and UK still dominate list of jury leaders, but women outnumber men for the first time.

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China FMCG imports impervious to trade war, slowing GDP: Bain/Kantar report
Dec 6, 2019
Staff Reporters

China FMCG imports impervious to trade war, slowing GDP: Bain/Kantar report

TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.

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Google founders step back... but remain in control
Dec 4, 2019
Omar Oakes

Google founders step back... but remain in control

Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.

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40 under 40 2019: Asia-Pacific's top rising talent
Nov 28, 2019
Robert Sawatzky

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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Miaozhen Systems maps China’s complex digital marketing ecosystem
Nov 27, 2019
Staff Writer

Miaozhen Systems maps China’s complex digital marketing ecosystem

The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.

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Questions raised over KFC's Greater China Effie-winning campaign
Nov 27, 2019
Cindy Gu

Questions raised over KFC's Greater China Effie-winning campaign

Observers have pointed out a similar project from a coffee brand that pre-dates the famous KFC 'Pocket Store'.

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10 KOL marketing trends in China for 2020
Nov 25, 2019
Jessica Rapp

10 KOL marketing trends in China for 2020

With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.

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Valentino’s haute couture-meets-streetwear experiment in China
Nov 21, 2019
Ruonan Zheng

Valentino’s haute couture-meets-streetwear experiment in China

The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?

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Alimama’s Yvonne Chang: embracing change
Nov 21, 2019
Staff Writer

Alimama’s Yvonne Chang: embracing change

Alimama ups the ante on its digital marketing offerings.

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Wavemaker Philippines wins L’Oréal media account
Nov 20, 2019
Jessica Goodfellow

Wavemaker Philippines wins L’Oréal media account

The media business win expands on the agency's work leading digital and ecommerce for L’Oréal Philippines.

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