Search results for "ecommerce"

Articles: 59 Results Filter results»
Order By: Relevant | Latest
Premium
How KFC China and Accenture Interactive up the game. A social e-commerce breakthrough.
Jun 19, 2019
Staff Writer

How KFC China and Accenture Interactive up the game. A social e-commerce breakthrough.

A pioneering fusion of e-commerce and social media shows how digital realms can invoke a human-centric experience – and sell buckets of chicken, too.

Premium
Six advertising trends to watch out for in 2019
Feb 27, 2019
Staff

Six advertising trends to watch out for in 2019

The latest advertising trends to help you stay ahead of the pack.

Premium
Focus Media furthers Alibaba's aim for online and offline marketing integration
Jan 17, 2019
Staff Writer

Focus Media furthers Alibaba's aim for online and offline marketing integration

China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.

Premium
Why Asia-Pacific will lead
May 2, 2018
Staff Reporters, Rick Boost

Why Asia-Pacific will lead

Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.

Premium
Tencent vice president talks breaking online-offline boundaries
Jul 17, 2018
Staff Writer

Tencent vice president talks breaking online-offline boundaries

The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.

Premium
Cheil marks innovation, global expansion as the way forward
Nov 1, 2018
Staff Writer

Cheil marks innovation, global expansion as the way forward

Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.

Premium
Targeted marketing, localised experiences
Aug 12, 2019
Staff Writer

Targeted marketing, localised experiences

Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.

Premium
54% of holiday shoppers’ purchase decisions are influenced by content
Jan 31, 2019
Staff Writer

54% of holiday shoppers’ purchase decisions are influenced by content

Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.

Premium
The transformation of outdoor in China
Jul 12, 2019
Staff Writer

The transformation of outdoor in China

Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data

Premium
Thinking Outside the Box with Amber China
Mar 6, 2019
Staff

Thinking Outside the Box with Amber China

Amber China breaks through in 2018 with integrated campaigns driven by, but not limited to, digital marketing in China.

Premium
Data marketing: breaking the silos
Mar 25, 2019
Staff

Data marketing: breaking the silos

Artefact aims to deliver a seamless experience to clients with their ‘pizza’ strategy.

Premium
LEO Digital Network is reshaping communications
Oct 23, 2017
Staff Writer

LEO Digital Network is reshaping communications

Digital disruption in China has made winners of those who dare to break the mould. Leading that charge is LEO Digital Network, who is taking on the global market with its single-platform multi-function operation.

Premium
VMLY&R roundtable: How embracing flexibility creates room for growth
Jul 24, 2019
Staff Writer

VMLY&R roundtable: How embracing flexibility creates room for growth

Speakers from VMLY&R illustrate how to grow a business during disruptive times.

Premium
Direct from Cannes: Marketing is now a service, says Alibaba marketing head
Jun 28, 2017
Staff Writer

Direct from Cannes: Marketing is now a service, says Alibaba marketing head

Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves

Premium
How does Tencent continually connect with China’s ever-changing consumer?
Jul 4, 2019
Staff Writer

How does Tencent continually connect with China’s ever-changing consumer?

Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer

Premium
Miaozhen: The quickest route to success
Sep 20, 2018
Staff Writer

Miaozhen: The quickest route to success

Miaozhen’s latest work serves as a functional atlas of the marketing industry.

Premium
Synergy Search: The future of search marketing
Feb 1, 2019
Staff Writer

Synergy Search: The future of search marketing

In China’s rapidly changing search marketing landscape, advertisers must know how to invest across platforms. GroupM has a solution.

Premium
New opportunities in emerging markets: media leaders gather
Mar 18, 2019
Staff Writer

New opportunities in emerging markets: media leaders gather

At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.

Premium
‘A world of digital innovation from China’ at Cannes
Jun 27, 2018
Staff Writer

‘A world of digital innovation from China’ at Cannes

Panel discussion featuring representatives from Allyes and Vipshop delved into China’s state of play, overpowering potential.

Premium
Leading with data innovations
Oct 19, 2016
Partner

Leading with data innovations

The methods marketers employ to identify the right audiences are evolving in pace with the adtech market.