A pioneering fusion of e-commerce and social media shows how digital realms can invoke a human-centric experience – and sell buckets of chicken, too.
The latest advertising trends to help you stay ahead of the pack.
China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.
Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.
Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.
Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.
Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data
Amber China breaks through in 2018 with integrated campaigns driven by, but not limited to, digital marketing in China.
Artefact aims to deliver a seamless experience to clients with their ‘pizza’ strategy.
Digital disruption in China has made winners of those who dare to break the mould. Leading that charge is LEO Digital Network, who is taking on the global market with its single-platform multi-function operation.
Speakers from VMLY&R illustrate how to grow a business during disruptive times.
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
Miaozhen’s latest work serves as a functional atlas of the marketing industry.
In China’s rapidly changing search marketing landscape, advertisers must know how to invest across platforms. GroupM has a solution.
At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
Panel discussion featuring representatives from Allyes and Vipshop delved into China’s state of play, overpowering potential.
The methods marketers employ to identify the right audiences are evolving in pace with the adtech market.