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2016: Smarter tech, not more tech
Dec 23, 2015
Clement Teo

2016: Smarter tech, not more tech

Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.

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O2O in China: West, take note
Jul 27, 2017
Tom Doctoroff

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.

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To retain young talent, how about a little respect?
Oct 27, 2016
Amrita Randhawa

To retain young talent, how about a little respect?

The voices of tomorrow need to be heard today, and to feel that their opinions and ideas are valued—otherwise the post-1990s generation of talent will turn away from the industry altogether.

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How to put a fresh spin on traditional zodiac animal motifs
Feb 10, 2017
Caroline So

How to put a fresh spin on traditional zodiac animal motifs

Now the dust has settled on Lunar New Year, brands would do well to reflect on ways they can put a fresh spin on traditional motifs.

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