Brand followers can get reminder when new products go on sale.
Move comes after research predicting Amazon will make inroads into Google's dominance of search marketing.
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
iProspect China scales up, growing to more than 200 staff from roughly 120 currently.
Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.
2019 Cannes Lions winners in Creative Ecommerce: This category also included a Bronze Lion for Dentsu Webchutney Bangalore.
Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.
TOP OF THE CHARTS: New study by iPrice and AppAnnie highlights increasingly crowded ecommerce field with local and international players gaining ground.
As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
Alibaba will also lead a US$700 million investment in NetEase Cloud Music.
TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.
Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.
Reports indicate the removal has to do with violations of government regulations.
Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.
TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.
McCann Mumbai's 'Sweet Change' campaign for Paytm triumphs in the Creative Ecommerce category, winning a Gold and Silver Lion.
Pay with Google eases the purchase process for users of Android devices.
A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.