Fintech ventures are looking to inject new life into the industry by taking a page out of the e-commerce playbook. Not everything applies, but many lessons do, according to the CMO of Singlife.
Brand followers can get reminder when new products go on sale.
While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.
Ecommerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
On October 10, Viya drove RMB 353 million (US$49.7 million) in sales in a single day. How does she do it?
TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.
Clients have had to rely on multiple providers in the past for a complete picture of their online sales performance.
BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.
Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.
A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.
A study from OMD China points to the growing importance of ecommerce sites in search advertising.
La Perla APAC CEO Chiara Scaglia is working out how the brand maintains its luxury appeal in the ecommerce age.
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.
Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).
"Think of us as the Amazon of Hong Kong, but remove all the low-end products," says the CEO of Habbitzz, a new business launching March 6.
Enthusiasm has sagged in the face of "too many" e-commerce sales events, according to Nielsen China, except for one.
Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.