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What fintech brands are learning from e-commerce
Jan 9, 2020
Liam McCance

What fintech brands are learning from e-commerce

Fintech ventures are looking to inject new life into the industry by taking a page out of the e-commerce playbook. Not everything applies, but many lessons do, according to the CMO of Singlife.

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Instagram adds alerts to ecommerce trial
Oct 1, 2019
Daniel Farey-Jones

Instagram adds alerts to ecommerce trial

Brand followers can get reminder when new products go on sale.

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Ecommerce-savvy Malaysians still cautious about spending
Aug 11, 2019
Nielsen

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

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Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge
Oct 20, 2019
Jessica Goodfellow

Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

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How brands can stay meaningful in China’s agnostic ecommerce arena
Aug 26, 2019
Dennis Potgraven

How brands can stay meaningful in China’s agnostic ecommerce arena

Ecommerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.

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Rising e-commerce ad costs steer brands toward social commerce in China: WPP
Nov 8, 2019
Staff Reporters

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

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Red2 Digital service aims to drive visibility in ecommerce marketplaces
May 20, 2019
Matthew Miller

Red2 Digital service aims to drive visibility in ecommerce marketplaces

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

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6 tactics from Taobao’s top e-commerce live streamer, Viya
Oct 24, 2019
Lauren Hallanan

6 tactics from Taobao’s top e-commerce live streamer, Viya

On October 10, Viya drove RMB 353 million (US$49.7 million) in sales in a single day. How does she do it?

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SEA ecommerce to reach $53 billion in 2023: Forrester
Nov 29, 2018
Staff Reporters

SEA ecommerce to reach $53 billion in 2023: Forrester

TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.

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Ascential fuses four e-commerce subsidiaries into one
Oct 25, 2018
Jenny Chan 陳詠欣

Ascential fuses four e-commerce subsidiaries into one

Clients have had to rely on multiple providers in the past for a complete picture of their online sales performance.

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Ikea's ecommerce challenge
Jan 10, 2018
Soon Chen Kang 江欣珍

Ikea's ecommerce challenge

BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.

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Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?
Nov 19, 2018
Faaez Samadi

Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?

Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.

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Ecommerce agency predicts 'automated and service-driven' future
Mar 6, 2018
Emily Tan

Ecommerce agency predicts 'automated and service-driven' future

A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.

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Ecommerce the next frontier for search advertising in China: OMD
Jan 8, 2018
Soon Chen Kang 江欣珍

Ecommerce the next frontier for search advertising in China: OMD

A study from OMD China points to the growing importance of ecommerce sites in search advertising.

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La Perla's ecommerce education in China
Jul 17, 2017
Soon Chen Kang 江欣珍

La Perla's ecommerce education in China

La Perla APAC CEO Chiara Scaglia is working out how the brand maintains its luxury appeal in the ecommerce age.

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APAC B2B marketers know their e-commerce goals, aren't there yet
Sep 5, 2018
Matthew Miller

APAC B2B marketers know their e-commerce goals, aren't there yet

B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.

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Carrefour Group appoints Publicis.Sapient for global e-commerce transformation
Jan 23, 2018
Emily Tan

Carrefour Group appoints Publicis.Sapient for global e-commerce transformation

Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).

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PCCW quietly builds e-commerce platform Habbitzz to rival HKTVMall
Jan 29, 2018
Jenny Chan 陳詠欣

PCCW quietly builds e-commerce platform Habbitzz to rival HKTVMall

"Think of us as the Amazon of Hong Kong, but remove all the low-end products," says the CEO of Habbitzz, a new business launching March 6.

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Chinese consumers numb about ecommerce festivals, except 11.11
Oct 31, 2017
Jenny Chan 陳詠欣

Chinese consumers numb about ecommerce festivals, except 11.11

Enthusiasm has sagged in the face of "too many" e-commerce sales events, according to Nielsen China, except for one.

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The 5 diverging ways luxury brands approach China ecommerce
Jan 7, 2018
Ruonan Zheng

The 5 diverging ways luxury brands approach China ecommerce

Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.

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