Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.
A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.