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Online grocery: Sprinting for the last-mile race
Apr 23, 2018
Soon Chen Kang 江欣珍

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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Observing Ramadan in the digital age
May 21, 2018
Soon Chen Kang 江欣珍

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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The world's biggest retail events, ranked and rated
Jun 25, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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CMOs descend from their ‘Ivory Tower’
Sep 28, 2016
Li Mei Foong

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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Gender and the business of advertising
Sep 13, 2017
Soon Chen Kang 江欣珍

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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