In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?
BuzzFeed and Mashable are on the wane, but Hypebeast's IPO closed 708 percent above its opening price. We ask industry experts to explain the site’s winning formula.
Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.
With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.
We explore some of the major preoccupations of today's media-agency world, from consultancy expansion to building the right talent pipeline.
Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.
Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.
As demand for branded visuals goes through the roof, agencies and brands have to keep closer track or risk playing with fire.