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How brand in-house marketing teams in Asia have changed this decade
Dec 23, 2019
Matthew Keegan

How brand in-house marketing teams in Asia have changed this decade

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

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China's top 20 social-media platforms: A guide for marketers
Aug 2, 2019
Jingjing Ma

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

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Hypebeast: How to convert readers into shoppers
Jul 14, 2016
Staff Reporters

Hypebeast: How to convert readers into shoppers

BuzzFeed and Mashable are on the wane, but Hypebeast's IPO closed 708 percent above its opening price. We ask industry experts to explain the site’s winning formula.

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Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand
Oct 29, 2019
Foong Li Mei

Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand

Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.

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Can China’s 'little fresh meat' deliver big brand results?
Oct 28, 2018
Matthew Keegan

Can China’s 'little fresh meat' deliver big brand results?

With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.

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Adding value as a media agency: trends, tools and talent
Feb 25, 2019
Megan Gell

Adding value as a media agency: trends, tools and talent

We explore some of the major preoccupations of today's media-agency world, from consultancy expansion to building the right talent pipeline.

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Pop-up power: Short-term shops stoke FOMO
Jan 4, 2018
Foong Li Mei

Pop-up power: Short-term shops stoke FOMO

Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.

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Inside the Marriott-Starwood merger's loyalty challenge
Jul 23, 2017
Jenny Chan 陳詠欣

Inside the Marriott-Starwood merger's loyalty challenge

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

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Stock images: Do you know where your pics are right now?
Apr 14, 2015
Emily Tan

Stock images: Do you know where your pics are right now?

As demand for branded visuals goes through the roof, agencies and brands have to keep closer track or risk playing with fire.

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