Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.
Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.
China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.
Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
We assess Isobar's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
We assess Wunderman's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
With leadership unstable and DAN's wider restructure plans rocking the boat, Vizeum didn't have the easiest year in 2018.
A new entrant to this year's ARC, did Reprise make a promising or worrying start?
UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda.
Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.
We assess Y&R's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.
Starcom was in a tough fight in 2018 to keep its lofty grade in a year involving some hard fought pitches and reviews.
Mindshare has topped Agency Report Cards for several years, but with incredible growth comes inevitable client conflict. Can the agency three-peat a rare A-?
McCann's creative award haul took a dip in 2018, but the agency smashed it on effectiveness laurels and went all-in on staff development.
A young and optimistic populace is happy to interact with brands in a market that remains full of promise.
Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.