Search results for "ecommerce"

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Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?
Nov 20, 2018
Faaez Samadi

Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?

Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.

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Singles Day: MNCs evolve e-commerce KPIs in China—just not fast enough
Nov 5, 2018
Jenny Chan 陳詠欣

Singles Day: MNCs evolve e-commerce KPIs in China—just not fast enough

Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.

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Agency Report Card 2018: Wunderman
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Wunderman

China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.

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Behind the scenes of Singles Day 2018: strategies of the major platforms
Nov 9, 2018
Helen Roxburgh

Behind the scenes of Singles Day 2018: strategies of the major platforms

Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

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Agency Report Card 2017: Isobar
Mar 5, 2018
Staff Reporters

Agency Report Card 2017: Isobar

We assess Isobar's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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Agency Report Card 2018: Zenith
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Zenith

Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.

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Agency Report Card 2018: Vizeum
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Vizeum

With leadership unstable and DAN's wider restructure plans rocking the boat, Vizeum didn't have the easiest year in 2018.

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Agency Report Card 2017: Wunderman
Mar 5, 2018
Staff Reporters

Agency Report Card 2017: Wunderman

We assess Wunderman's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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Agency Report Card 2018: UM
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: UM

UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda.

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Agency Report Card 2018: Reprise
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Reprise

A new entrant to this year's ARC, did Reprise make a promising or worrying start?

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Is China's data protection scene reaching maturity?
Feb 12, 2019
Helen Roxburgh

Is China's data protection scene reaching maturity?

Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.

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A year to Tokyo 2020: which brands will win the Games?
Jul 23, 2019
Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Agency Report Card 2018: Mindshare
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Mindshare

Mindshare has topped Agency Report Cards for several years, but with incredible growth comes inevitable client conflict. Can the agency three-peat a rare A-?

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Agency Report Card 2018: Starcom
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Starcom

Starcom was in a tough fight in 2018 to keep its lofty grade in a year involving some hard fought pitches and reviews.

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Agency Report Card 2018: McCann Worldgroup
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: McCann Worldgroup

McCann's creative award haul took a dip in 2018, but the agency smashed it on effectiveness laurels and went all-in on staff development.

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Agency Report Card 2017: Y&R
Mar 19, 2018
Staff Reporters

Agency Report Card 2017: Y&R

We assess Y&R's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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In communist Laos PDR, consumers and advertisers find liberation online
Aug 20, 2019
Jessica Goodfellow

In communist Laos PDR, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

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Pakistan: Asia’s sleeping creative giant
Aug 6, 2019
Faaez Samadi

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

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MasterCard’s digital engine
Aug 10, 2015
Nikki Wicks

MasterCard’s digital engine

THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.

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China digital report: Are the BAT titans watching their backs?
Apr 2, 2018
Helen Roxburgh

China digital report: Are the BAT titans watching their backs?

Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.