Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.
Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.
China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.
Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.
We assess Isobar's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
With leadership unstable and DAN's wider restructure plans rocking the boat, Vizeum didn't have the easiest year in 2018.
We assess Wunderman's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda.
A new entrant to this year's ARC, did Reprise make a promising or worrying start?
Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
Mindshare has topped Agency Report Cards for several years, but with incredible growth comes inevitable client conflict. Can the agency three-peat a rare A-?
Starcom was in a tough fight in 2018 to keep its lofty grade in a year involving some hard fought pitches and reviews.
McCann's creative award haul took a dip in 2018, but the agency smashed it on effectiveness laurels and went all-in on staff development.
We assess Y&R's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.
THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.
Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.