Joe Wong of George P. Johnson on successfully working with brands through trade competitions.
Lee will position the company as a growth agency to clients, focusing on strategies that help brands grow their share of market, share of voice and share of sale.
Steven Yu and Estelle Wong are appointed as general manager and client services director respectively.
Luxury consumers in China want to 'see now, buy now', leading to growth in online and offline events that cater to instant gratification.
Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.
World's largest online travel company launches automated meetings platform in APAC.
Facial recognition used to register more than 40,000 delegates at China's largest cloud computing event.