In the China media landscape, not everything is what it seems. OMD’s Transcend 2016 report digs beneath the surface of the complex trends to dispell some common misconceptions.
Retailers need to improve shopper experience to meet rising expectations and counter the impact of ecommerce, shopper marketing specialist says.
Programmatic buying in China is poised to break through its plateau and enter an exciting new phase of development, writes Publicis Media's David Chen.
Chinese consumer trends towards digital individualisation make audience segmentation "a mounting challenge", says BlueDigital CEO Richard Jiao, but agency remains "sensitive and adaptive to change".
Chinese consumers’ lifestyle and spending habits are evolving rapidly, opening exciting new opportunities for marketers who are ready to embrace Focus Media’s groundbreaking combination of outdoor video and cutting-edge data targeting.