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OMD: Five myths about media debunked
Jun 6, 2016
Staff Writer

OMD: Five myths about media debunked

In the China media landscape, not everything is what it seems. OMD’s Transcend 2016 report digs beneath the surface of the complex trends to dispell some common misconceptions.

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Barrows: China is set for a retail revolution
Jun 6, 2016
Staff Writer

Barrows: China is set for a retail revolution

Retailers need to improve shopper experience to meet rising expectations and counter the impact of ecommerce, shopper marketing specialist says.

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Publicis Media: Programmatic buying is walking into its transition
Jun 7, 2016
David Chen

Publicis Media: Programmatic buying is walking into its transition

Programmatic buying in China is poised to break through its plateau and enter an exciting new phase of development, writes Publicis Media's David Chen.

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BlueDigital: Blend tech and creativity to win China digital
Jun 6, 2016
Staff Writer

BlueDigital: Blend tech and creativity to win China digital

Chinese consumer trends towards digital individualisation make audience segmentation "a mounting challenge", says BlueDigital CEO Richard Jiao, but agency remains "sensitive and adaptive to change".

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Focus Media: Striding ahead, fuelled by data
Jun 6, 2016
Staff Writer

Focus Media: Striding ahead, fuelled by data

Chinese consumers’ lifestyle and spending habits are evolving rapidly, opening exciting new opportunities for marketers who are ready to embrace Focus Media’s groundbreaking combination of outdoor video and cutting-edge data targeting.

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