Search results for "ecommerce"

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Ecommerce-savvy Malaysians still cautious about spending
Aug 11, 2019
Nielsen

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

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Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?
Nov 20, 2018
Faaez Samadi

Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?

Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.

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Ikea's ecommerce challenge
Jan 10, 2018
Soon Chen Kang 江欣珍

Ikea's ecommerce challenge

BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.

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La Perla's ecommerce education in China
Jul 17, 2017
Soon Chen Kang 江欣珍

La Perla's ecommerce education in China

La Perla APAC CEO Chiara Scaglia is working out how the brand maintains its luxury appeal in the ecommerce age.

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7 ecommerce trends that will shape SEA sales in 2018
Dec 21, 2017
Thai Son

7 ecommerce trends that will shape SEA sales in 2018

From blockchain to same-day delivery to GDPR, here are seven factors that could make or break ecommerce sales for brands in Southeast Asia, where Amazon and Alibaba are battling it out

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The 5 diverging ways luxury brands approach China ecommerce
Jan 8, 2018
Ruonan Zheng

The 5 diverging ways luxury brands approach China ecommerce

Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.

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The coming wave of ecommerce for consumer goods
Oct 31, 2016
Reynold D’Silva

The coming wave of ecommerce for consumer goods

Online sales account for a small amount of FMCG revenue today, but brands need to prepare for rapid change or risk getting swamped, writes Facebook's Reynold D'Silva.

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CPG brands need to get e-commerce right quickly: R3
Jun 27, 2017
Robert Sawatzky

CPG brands need to get e-commerce right quickly: R3

Global brands face online headwinds. White paper lays out strategy suggestions for CMOs.

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Growing pains in SEA’s ecommerce market
Jun 21, 2016
Robert Clark

Growing pains in SEA’s ecommerce market

A fragmented market and blind investments without concrete scale-up plans leave e-tailers searching niches for growth.

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How Asia's ecommerce giants are burnishing their brands
Jan 7, 2016
Clarissa Sebag-Montefiore

How Asia's ecommerce giants are burnishing their brands

Global ambitions and investor pressure prompt internet firms in China and India to change advertising tactics, writes Clarissa Sebag-Montefiore.

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Innovating e-commerce communication for traveling Chinese
Oct 14, 2014
Ram Padmanabha

Innovating e-commerce communication for traveling Chinese

CHINA INNOVATION 2014: Chinese travellers are catalysts for changing commerce beyond China.

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Marketing on mobile's leading edge: ecommerce strategies from Hotels.com
Jun 4, 2015
Adrian Peter Tse

Marketing on mobile's leading edge: ecommerce strategies from Hotels.com

HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.

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Lenovo ramping up Asia e-commerce
Mar 5, 2014
Byravee Iyer

Lenovo ramping up Asia e-commerce

SINGAPORE - Ecommerce may have once been a complementary sales channel for Lenovo, but it's becoming more mission critical as the computer maker plans to extend online sales to markets like the Philippines and Malaysia, said Ajit Sivadasan, VP and general manager of Lenovo.com.

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Thailand consumer trends: E-commerce ‘unstoppable’ as 4G rollout goes rural
Feb 23, 2016
Jenny Chan 陳詠欣

Thailand consumer trends: E-commerce ‘unstoppable’ as 4G rollout goes rural

ON THE GROUND - THAILAND: Mobile will be the catalyst for digital-focused communications and online retail—aided by a data sector in its infancy.

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Retail in China driven by e-Commerce: McKinsey
Mar 27, 2013
Emily Tan

Retail in China driven by e-Commerce: McKinsey

Online commerce in China has exploded over the past decade, growing 120 per cent since 2003 to total US$210 billion in revenues last year, making it the world’s second largest e-tail market after the US, says a report by the McKinsey Global Institute.

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Indonesian consumers confident and willing to spend
Jul 7, 2019
Nielsen

Indonesian consumers confident and willing to spend

Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.

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Agency Report Card 2018: Wunderman
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Wunderman

China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.

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Alfamart, BCA, GoJek; local Indonesian brands soar in popularity
Jul 7, 2019
Olivia Parker

Alfamart, BCA, GoJek; local Indonesian brands soar in popularity

The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.

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Commerce for the next billion: Adapt and execute—fast
Aug 28, 2018
IAB Singapore

Commerce for the next billion: Adapt and execute—fast

This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.

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Cannes juries grapple with new categories
Jun 21, 2018
Robert Sawatzky

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness

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