While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.
BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.
La Perla APAC CEO Chiara Scaglia is working out how the brand maintains its luxury appeal in the ecommerce age.
From blockchain to same-day delivery to GDPR, here are seven factors that could make or break ecommerce sales for brands in Southeast Asia, where Amazon and Alibaba are battling it out
Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.
Online sales account for a small amount of FMCG revenue today, but brands need to prepare for rapid change or risk getting swamped, writes Facebook's Reynold D'Silva.
Global brands face online headwinds. White paper lays out strategy suggestions for CMOs.
A fragmented market and blind investments without concrete scale-up plans leave e-tailers searching niches for growth.
Global ambitions and investor pressure prompt internet firms in China and India to change advertising tactics, writes Clarissa Sebag-Montefiore.
CHINA INNOVATION 2014: Chinese travellers are catalysts for changing commerce beyond China.
HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.
SINGAPORE - Ecommerce may have once been a complementary sales channel for Lenovo, but it's becoming more mission critical as the computer maker plans to extend online sales to markets like the Philippines and Malaysia, said Ajit Sivadasan, VP and general manager of Lenovo.com.
ON THE GROUND - THAILAND: Mobile will be the catalyst for digital-focused communications and online retail—aided by a data sector in its infancy.
Online commerce in China has exploded over the past decade, growing 120 per cent since 2003 to total US$210 billion in revenues last year, making it the world’s second largest e-tail market after the US, says a report by the McKinsey Global Institute.
Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.
China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.
The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.
This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.
Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness