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E-commerce grocer Yihaodian opens 1,000 virtual 3D stores overnight
Oct 19, 2012
Sophie Chen

E-commerce grocer Yihaodian opens 1,000 virtual 3D stores overnight

SHANGHAI - Yihaodian, one of China's leading e-commerce websites, has teamed up with Ogilvy & Mather Advertising/Shanghai to open virtual 3D stores on the doorsteps of the competition and at iconic China landmarks.

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Groupon leads deal-buying sites in Singapore: ADL
Jun 7, 2013
Sophie Chen

Groupon leads deal-buying sites in Singapore: ADL

SINGAPORE – Groupon, Deal and Plus! Big Deal top the deal-buying industry in Singapore, according to first quarter data from AllDealsLeak (ADL), an ecommerce information and measurement company.

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Social media: Still growing but brands need to avoid becoming too static
Jan 29, 2014
Sophie Chen

Social media: Still growing but brands need to avoid becoming too static

ASIA PACIFIC – Tighter integration with video and e-commerce figure large on the social media landscape for marketers in 2014. The time for collecting followers has passed; utilise social mediums to turn interactions into transactions.

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Criteo expands in Southeast Asia via a Singapore hub
Dec 3, 2013
Sophie Chen

Criteo expands in Southeast Asia via a Singapore hub

SINGAPORE - Criteo, a Paris-based technology company specialising in performance display advertising, has opened a Singapore office to accelerate cross-market growth and tap into the region's growing mobile population.

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Asia’s luxury brands should personalise digital engagement
Dec 17, 2013
Sophie Chen

Asia’s luxury brands should personalise digital engagement

ASIA PACIFIC - With an increasing number of consumers heading online, it’s vital, even for luxury brands, to use digital strategies to drive in-store sales and maximise customer relationships with tailored experiences.

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Lee partners with Ogilvy Shanghai to 'Free your night side'
Nov 1, 2012
Sophie Chen

Lee partners with Ogilvy Shanghai to 'Free your night side'

SHANGHAI - Denim brand Lee and Ogilvy & Mather Shanghai have launched a new 360-degree campaign, 'Free your night side', which celebrates the freedom to express oneself when wearing Lee’s Night Skins jeans.

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Cover-More appoints Digital Jungle as global digital agency
Sep 26, 2012
Sophie Chen

Cover-More appoints Digital Jungle as global digital agency

BEIJING - Digital Jungle has been appointed global digital agency for Cover-More, Australia’s leading travel insurance and medical assistance provider.

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VML and Y&R revamp network structure, focus on shopper marketing in 2014
Nov 22, 2013
Sophie Chen

VML and Y&R revamp network structure, focus on shopper marketing in 2014

ASIA PACIFIC - Y&R has appointed Camellia Tan as director of network development for VML Asia, while Liz Kim will take over Tan's job as director of network development for Y&R Advertising Asia in a move to leverage synergies between the two units for regional and global network expansion.

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Campaign seeks to intercept, educate potential puppy buyers
May 24, 2013
Sophie Chen

Campaign seeks to intercept, educate potential puppy buyers

SINGAPORE - A campaign launched by local animal-welfare groups uses ads touting 'puppies for sale' to attract potential puppy buyers to a website that looks like an ecommerce site but in reality offers education about the evils of 'puppy mills'.

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Mobile-ad initiative targets SMEs, undercuts agencies
Jan 8, 2014
Sophie Chen

Mobile-ad initiative targets SMEs, undercuts agencies

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising offering for small businesses and budget advertisers.

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CASE STUDY: How Alibaba hit record high sales for Double 11
Dec 4, 2013
Sophie Chen

CASE STUDY: How Alibaba hit record high sales for Double 11

Alibaba’s “11.11 Shopping Festival” for Tmall.com and Taobao Marketplace reached a new high for sales in its fifth year this year thanks to a concerted campaign in the online, offline and mobile spaces.

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China’s wired women connect and shop online the most
Nov 14, 2013
Sophie Chen

China’s wired women connect and shop online the most

CHINA – Marketers take note: Technology and social media play a larger role in the lives of China’s women than in other global markets.

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Access creativity in China with a business mindset: Anomaly
Sep 15, 2013
Sophie Chen

Access creativity in China with a business mindset: Anomaly

SPIKES ASIA 2013 - Taking on the negative perception some have about creativity in China, Richard Summers, head of strategic planning at Anomaly Shanghai, discussed a different breed of creativity in China, which comes from commerce and entrepreneurship.

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Grey Group’s Yolk rebrands and further expands in Southeast Asia
Aug 15, 2013
Sophie Chen

Grey Group’s Yolk rebrands and further expands in Southeast Asia

SINGAPORE - Yolk, an interactive and digital media agency under Grey Group, has rebranded as Yolk(at)Grey and has expanded into several Southeast Asia markets, including Philippines, Indonesia and Vietnam.

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Online ad viewability: Experts see progress in region
Feb 20, 2013
Sophie Chen

Online ad viewability: Experts see progress in region

ASIA PACIFIC – As many as four out of 10 online ads go unviewed in Asia, but industry groups, technology providers and media owners recognize the problem and are beginning to address it, according to media insiders.

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Q&A: XM Gravity’s Kevin Mintaraga on digital advertising in Indonesia
Jan 10, 2013
Sophie Chen

Q&A: XM Gravity’s Kevin Mintaraga on digital advertising in Indonesia

Campaign Asia-Pacific speaks with Kevin Mintaraga, co-founder of Jakarta-based Magnivate (now XM Gravity) about the quick rise of his company, the future of digital and mobile advertising in Indonesia and attracting and retaining digital talent.

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Word-of-mouth still reigns for consumer-electronics buyers: Text100
Nov 25, 2013
Sophie Chen

Word-of-mouth still reigns for consumer-electronics buyers: Text100

ASIA-PACIFIC - Word-of-mouth remains the most influential source of information for Asian consumer-electronics shoppers, two-thirds of whom decide what to purchase before visiting a store or e-commerce site, according to the Text100 Digital Index.

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