SHANGHAI - Yihaodian, one of China's leading e-commerce websites, has teamed up with Ogilvy & Mather Advertising/Shanghai to open virtual 3D stores on the doorsteps of the competition and at iconic China landmarks.
SINGAPORE – Groupon, Deal and Plus! Big Deal top the deal-buying industry in Singapore, according to first quarter data from AllDealsLeak (ADL), an ecommerce information and measurement company.
ASIA PACIFIC – Tighter integration with video and e-commerce figure large on the social media landscape for marketers in 2014. The time for collecting followers has passed; utilise social mediums to turn interactions into transactions.
SINGAPORE - Criteo, a Paris-based technology company specialising in performance display advertising, has opened a Singapore office to accelerate cross-market growth and tap into the region's growing mobile population.
ASIA PACIFIC - With an increasing number of consumers heading online, it’s vital, even for luxury brands, to use digital strategies to drive in-store sales and maximise customer relationships with tailored experiences.
SHANGHAI - Denim brand Lee and Ogilvy & Mather Shanghai have launched a new 360-degree campaign, 'Free your night side', which celebrates the freedom to express oneself when wearing Lee’s Night Skins jeans.
BEIJING - Digital Jungle has been appointed global digital agency for Cover-More, Australia’s leading travel insurance and medical assistance provider.
ASIA PACIFIC - Y&R has appointed Camellia Tan as director of network development for VML Asia, while Liz Kim will take over Tan's job as director of network development for Y&R Advertising Asia in a move to leverage synergies between the two units for regional and global network expansion.
SINGAPORE - A campaign launched by local animal-welfare groups uses ads touting 'puppies for sale' to attract potential puppy buyers to a website that looks like an ecommerce site but in reality offers education about the evils of 'puppy mills'.
KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising offering for small businesses and budget advertisers.
Alibaba’s “11.11 Shopping Festival” for Tmall.com and Taobao Marketplace reached a new high for sales in its fifth year this year thanks to a concerted campaign in the online, offline and mobile spaces.
CHINA – Marketers take note: Technology and social media play a larger role in the lives of China’s women than in other global markets.
SPIKES ASIA 2013 - Taking on the negative perception some have about creativity in China, Richard Summers, head of strategic planning at Anomaly Shanghai, discussed a different breed of creativity in China, which comes from commerce and entrepreneurship.
SINGAPORE - Yolk, an interactive and digital media agency under Grey Group, has rebranded as Yolk(at)Grey and has expanded into several Southeast Asia markets, including Philippines, Indonesia and Vietnam.
ASIA PACIFIC – As many as four out of 10 online ads go unviewed in Asia, but industry groups, technology providers and media owners recognize the problem and are beginning to address it, according to media insiders.
Campaign Asia-Pacific speaks with Kevin Mintaraga, co-founder of Jakarta-based Magnivate (now XM Gravity) about the quick rise of his company, the future of digital and mobile advertising in Indonesia and attracting and retaining digital talent.
ASIA-PACIFIC - Word-of-mouth remains the most influential source of information for Asian consumer-electronics shoppers, two-thirds of whom decide what to purchase before visiting a store or e-commerce site, according to the Text100 Digital Index.