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5 tips for food-and-beverage marketing in China
Jul 28, 2014
Simon Dang

5 tips for food-and-beverage marketing in China

Given complex regional taste preferences and the overall distrust in the food and beverage industry stemming from the numerous safety scandals, the marketplace in China will probably continue to be a very challenging and competitive one for years to come, writes Simon Dang from Weber Shandwick China.

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