Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.
From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?
Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.
Cosmetics brands have quickly removed all 'medical' terms from their official websites.
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?
The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?
Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.
Jing Daily analyses the campaigns that worked, and a few that didn't.