Search results for "ecommerce"

Articles: 9 Results Filter results»
Order By: Relevant | Latest
Premium
The 5 diverging ways luxury brands approach China ecommerce
Jan 7, 2018
Ruonan Zheng

The 5 diverging ways luxury brands approach China ecommerce

Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.

Premium
Major WeChat trends brands can’t ignore in 2019
Jan 7, 2019
Ruonan Zheng

Major WeChat trends brands can’t ignore in 2019

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

Premium
LVMH digital czar on China, sales and the new definitions of luxury
Nov 18, 2018
Ruonan Zheng

LVMH digital czar on China, sales and the new definitions of luxury

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

Premium
Not doctor-approved: China bans marketing of beauty products as ‘medical’
Feb 11, 2019
Ruonan Zheng

Not doctor-approved: China bans marketing of beauty products as ‘medical’

Cosmetics brands have quickly removed all 'medical' terms from their official websites.

Premium
Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
Aug 18, 2019
Ruonan Zheng

Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

Premium
3 unique features of China’s new retail
Aug 4, 2019
Ruonan Zheng

3 unique features of China’s new retail

Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?

Premium
Valentino’s haute couture-meets-streetwear experiment in China
Nov 21, 2019
Ruonan Zheng

Valentino’s haute couture-meets-streetwear experiment in China

The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?

Premium
Hermès unveils scarves at rock'n roll pop-up in China
Mar 13, 2019
Ruonan Zheng

Hermès unveils scarves at rock'n roll pop-up in China

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

Premium
These WeChat campaigns won over 'Super Golden Week' luxury tourists
Oct 15, 2017
Ruonan Zheng

These WeChat campaigns won over 'Super Golden Week' luxury tourists

Jing Daily analyses the campaigns that worked, and a few that didn't.

Filter results

Date

Article Type

Author