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VP Bank opts for Leo Burnett to launch virtual prepaid card in Vietnam
Aug 27, 2013
Racheal Lee

VP Bank opts for Leo Burnett to launch virtual prepaid card in Vietnam

HO CHI MINH CITY - Vietnam Prosperity Bank (VP Bank) has named Leo Burnett Vietnam to handle the launch of its new virtual prepaid card offering, SmartCash.

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Brandcast Media launches in Singapore
May 20, 2013
Racheal Lee

Brandcast Media launches in Singapore

SINGAPORE - London-based digital agency Brandcast Media has expanded into Asia by opening an office in Singapore.

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Wunderman names new APAC president as Stephane Faggianelli moves to EMEA
Jan 14, 2014
Racheal Lee

Wunderman names new APAC president as Stephane Faggianelli moves to EMEA

SINGAPORE - Digital agency Wunderman has announced a regional leadership change, appointing Martin Conneen as the regional president for Wunderman Asia Pacific.

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High loyalty among online shoppers: UPS Pulse survey
Sep 30, 2013
Racheal Lee

High loyalty among online shoppers: UPS Pulse survey

ASIA-PACIFIC - More than half (62 per cent) of Asian online shoppers prefer to shop with their favourite retailers online, and more than two out of three use their mobile devices for shopping online.

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Garuda Indonesia concludes global creative and media pitch
Jan 9, 2013
Racheal Lee

Garuda Indonesia concludes global creative and media pitch

JAKARTA - The global creative and media review called by national carrier Garuda Airlines has came to a conclusion with the appointment of Lowe Indonesia to handle the airline's creative work.

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Club 21 selects digital marketing agency
Sep 13, 2012
Racheal Lee

Club 21 selects digital marketing agency

SINGAPORE - Luxury fashion retailer Club 21 has appointed digital marketing agency OOm (Optimal Online Marketing) for its search marketing duties across Southeast Asia India and Greater China.

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ASOS launches retail website in China
Nov 15, 2013
Racheal Lee

ASOS launches retail website in China

CHINA - UK-based fashion website ASOS has entered China by launching a standalone website, Asos.cn.

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F&N Creameries launches new brand for ice cream delivery
Aug 30, 2013
Racheal Lee

F&N Creameries launches new brand for ice cream delivery

SINGAPORE - Food and beverage company Fraser and Neave (F&N) has launched a new ice cream brand, entitled The Inspired Chef, to provide a first-of-its-kind ice cream delivery service to consumers.

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VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou
Dec 15, 2011
Racheal Lee

VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou

SINGAPORE - Rose Tsou, managing director, says Yahoo Asia-Pacific is planning a number of new initiatives in line with its philosophy of personalising and localising its content around the world.

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Spark Communications confirms Garuda's media AOR appointment
Jan 18, 2013
Racheal Lee

Spark Communications confirms Garuda's media AOR appointment

JAKARTA - Spark Communications, part of Starcom Mediavest Group (SMG), has confirmed its appointment as media agency for Garuda Indonesia.

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Economic downturn prompted major consumer change: OMD
May 11, 2012
Racheal Lee

Economic downturn prompted major consumer change: OMD

SINGAPORE - Consumers are becoming more critical when making purchases, smarter about value and savvy about discovering products since the economic downturn, according to new research from OMD.

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Only relevant content will influence online users: digital industry
Aug 26, 2011
Racheal Lee

Only relevant content will influence online users: digital industry

SINGAPORE – Online advertising must be relevant to internet users in order to influence them, industry players have warned.

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Starwood's McAveety sees travel industry transformed by mobile and digital
Apr 16, 2013
Racheal Lee

Starwood's McAveety sees travel industry transformed by mobile and digital

MARKETER Q&A: Phil McAveety, executive vice-president and chief brand officer at Starwood Hotels & Resorts Worldwide, shares his perspectives on the role of mobile and digital in the travel industry and the hospitality group’s expansion plans in Asia.

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ONE, iStockphoto launch Zooppa contest to fight global poverty
Jan 8, 2013
Racheal Lee

ONE, iStockphoto launch Zooppa contest to fight global poverty

GLOBAL - Global advocacy and campaigning organisation ONE, together with user-generated content site iStockphoto and creative crowdsourcing platform Zooppa, have launched a global contest to raise awareness of the plight of the world’s poorest citizens.

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Citibank Singapore credit card rewards social-media activities
Mar 8, 2012
Racheal Lee

Citibank Singapore credit card rewards social-media activities

SINGAPORE - As social networking continues to shape consumer interactions, Citibank Singapore has launched a credit card that rewards cardholders for their social activities.

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GlamAsia.com launches in Singapore
Nov 14, 2011
Racheal Lee

GlamAsia.com launches in Singapore

SINGAPORE - The launch of GlamAsia.com has marketers and advertisers optimistic about reaching out to its target audience of women with high disposable incomes.

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Thailand: Brands want more meaningful engagement online
Apr 12, 2013
Racheal Lee

Thailand: Brands want more meaningful engagement online

Thailand's digital scene has seen robust growth in the past year as brands seek to move beyond online ads toward digital efforts that provide not only engagement but also culturally relevant experience that encourages amplification among real target customers.

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