HO CHI MINH CITY - Vietnam Prosperity Bank (VP Bank) has named Leo Burnett Vietnam to handle the launch of its new virtual prepaid card offering, SmartCash.
SINGAPORE - London-based digital agency Brandcast Media has expanded into Asia by opening an office in Singapore.
SINGAPORE - Digital agency Wunderman has announced a regional leadership change, appointing Martin Conneen as the regional president for Wunderman Asia Pacific.
ASIA-PACIFIC - More than half (62 per cent) of Asian online shoppers prefer to shop with their favourite retailers online, and more than two out of three use their mobile devices for shopping online.
JAKARTA - The global creative and media review called by national carrier Garuda Airlines has came to a conclusion with the appointment of Lowe Indonesia to handle the airline's creative work.
SINGAPORE - Luxury fashion retailer Club 21 has appointed digital marketing agency OOm (Optimal Online Marketing) for its search marketing duties across Southeast Asia India and Greater China.
CHINA - UK-based fashion website ASOS has entered China by launching a standalone website, Asos.cn.
SINGAPORE - Food and beverage company Fraser and Neave (F&N) has launched a new ice cream brand, entitled The Inspired Chef, to provide a first-of-its-kind ice cream delivery service to consumers.
SINGAPORE - Rose Tsou, managing director, says Yahoo Asia-Pacific is planning a number of new initiatives in line with its philosophy of personalising and localising its content around the world.
JAKARTA - Spark Communications, part of Starcom Mediavest Group (SMG), has confirmed its appointment as media agency for Garuda Indonesia.
SINGAPORE - Consumers are becoming more critical when making purchases, smarter about value and savvy about discovering products since the economic downturn, according to new research from OMD.
SINGAPORE – Online advertising must be relevant to internet users in order to influence them, industry players have warned.
MARKETER Q&A: Phil McAveety, executive vice-president and chief brand officer at Starwood Hotels & Resorts Worldwide, shares his perspectives on the role of mobile and digital in the travel industry and the hospitality group’s expansion plans in Asia.
GLOBAL - Global advocacy and campaigning organisation ONE, together with user-generated content site iStockphoto and creative crowdsourcing platform Zooppa, have launched a global contest to raise awareness of the plight of the world’s poorest citizens.
SINGAPORE - As social networking continues to shape consumer interactions, Citibank Singapore has launched a credit card that rewards cardholders for their social activities.
SINGAPORE - The launch of GlamAsia.com has marketers and advertisers optimistic about reaching out to its target audience of women with high disposable incomes.
Thailand's digital scene has seen robust growth in the past year as brands seek to move beyond online ads toward digital efforts that provide not only engagement but also culturally relevant experience that encourages amplification among real target customers.