Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.
Company's dual role as retailer and marketplace is being investigated.
Internet behemoth 'blocked' rivals Microsoft and Yahoo from selling ads in Google search results pages.
Picture-sharing app will keep 'small cut' of each sale it makes in-app.
Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".