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Digital or Integration. And Who could have imagined this?
Jun 26, 2012
Mike Fromowitz

Digital or Integration. And Who could have imagined this?

Part 1: Is the future about Digital or Integration?Two years after dismantling its digital agency brand, Agency.com,  TBWA is launching its new approach to meeting clients' growing digital ...

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The party’s not over for luxury brands in China.
May 3, 2014
Mike Fromowitz

The party’s not over for luxury brands in China.

The Chinese market is huge and in order to do business there one must have a good understanding of the country’s people, their diverse ethnicities, and trends.

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The most critical risk of all is not taking risks
Aug 22, 2013
Mike Fromowitz

The most critical risk of all is not taking risks

It’s been said: “The most critical risk of all is not taking risks.” However, most people view taking risks as irrational, foolhardy, and assiduously to be avoided. Unfortunately, life is not like that. Everything we do involves risk. There are dangers in every type of travel, but there are dangers in staying home too — 28% of all fatal accidents occur there.

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The Freelance Market Today
Sep 22, 2012
Mike Fromowitz

The Freelance Market Today

For the last few years I’ve seen a heightened degree of frustration and disappointment in many of the creative people and account services people who continue to work for big ad agencies. They ...

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The house Sir Martin built
Jun 13, 2013
Mike Fromowitz

The house Sir Martin built

I am simply amazed by Sir Martin Sorrell and his WPP Group.

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The Internet Facade
Jul 29, 2011
Mike Fromowitz

The Internet Facade

The Internet allows you to be something you aren’t.The Internet is wonderful, isn't it? It works magic. For marketers and advertising people it’s opened new doors to reach customers in your town ...

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