BEIJING - DDB Guoan Group in Beijing has landed five new accounts in the space of one week, included being appointed lead creative agency for local brands Lafaso, 360buy Jingdong Mall, Kama Classics and the China Life Insurance Company, as well as being awarded a new project for the Volkswagen Group China's E-fleet Museum project.
Early last year, Chinese media companies became global news after the country's central Government said it would commit almost US$7 billion to push its state media overseas. Since then, however, things have been quiet.
A familiar refrain is being heard at the start of 2010, and it is one that would not have been out of place four or more years ago.
Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.
Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China market.