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Cyber seeing will soon be AI believing
Jul 21, 2017
Kim Benjamin

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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The brands that will take over
Jun 6, 2016
Kim Benjamin

The brands that will take over

Airbnb’s debut on the Top 1000 Brands ranking means it’s only a matter of time before Uber, Netflix and Grab displace more traditional incumbents.

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Smart strategy? Brands believe intelligence can boost white-goods sales
Feb 16, 2016
Kim Benjamin

Smart strategy? Brands believe intelligence can boost white-goods sales

SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.

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Tencent empowers brands to connect with users
Aug 8, 2016
Kim Benjamin

Tencent empowers brands to connect with users

Tencent Social Ads taps into data and insights to open a window on consumers’ desires.

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Chinese electronics fight for supremacy
Jun 12, 2015
Kim Benjamin

Chinese electronics fight for supremacy

Content creation and partnerships with foreign companies are helping Chinese brands raise their profile outside China.

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Community Management: PR the perfect fit for shaping conversations
Mar 13, 2013
Kim Benjamin

Community Management: PR the perfect fit for shaping conversations

Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.

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