The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.
Airbnb’s debut on the Top 1000 Brands ranking means it’s only a matter of time before Uber, Netflix and Grab displace more traditional incumbents.
SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.
Tencent Social Ads taps into data and insights to open a window on consumers’ desires.
Content creation and partnerships with foreign companies are helping Chinese brands raise their profile outside China.
Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.