Mothers have long been identified as the key target market for consumer brands, but a recent study shows just how much new media channels are impacting their purchasing habits.
SINGAPORE - GuideGecko, an online shopping and publishing platform for travel, lifestyle and entertainment guides has launched in Singapore.
SINGAPORE - EZ-Link Singapore has appointed TNBT's Crush Advertising to handle marketing and communications for the launch of its new card featuring an auto top-up service.
SINGAPORE - LiveJournal, a Singaporean community blogging website, has appointed Ad2One as its digital sales agency.
Donna Attal, DHL senior vice-president and head of marketing for Asia-Pacific and Eastern Europe, Middle East and Africa, is tasked with juggling many markets and functions, but believes in her brand and her people.