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E-commerce revolutionises Asian mums' buying habits
May 27, 2010
Kenny Lim

E-commerce revolutionises Asian mums' buying habits

Mothers have long been identified as the key target market for consumer brands, but a recent study shows just how much new media channels are impacting their purchasing habits.

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GuideGecko launches in Singapore
Mar 31, 2009
Kenny Lim

GuideGecko launches in Singapore

SINGAPORE - GuideGecko, an online shopping and publishing platform for travel, lifestyle and entertainment guides has launched in Singapore.

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EZ-Link taps Crush for EZ-Reload launch
Aug 27, 2009
Kenny Lim

EZ-Link taps Crush for EZ-Reload launch

SINGAPORE - EZ-Link Singapore has appointed TNBT's Crush Advertising to handle marketing and communications for the launch of its new card featuring an auto top-up service.

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LiveJournal appoints Ad2One as digital sales rep in Singapore
Oct 16, 2009
Kenny Lim

LiveJournal appoints Ad2One as digital sales rep in Singapore

SINGAPORE - LiveJournal, a Singaporean community blogging website, has appointed Ad2One as its digital sales agency.

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DHL's Donna Attal is seeking the right creative agency to remain on top
Mar 3, 2010
Kenny Lim

DHL's Donna Attal is seeking the right creative agency to remain on top

Donna Attal, DHL senior vice-president and head of marketing for Asia-Pacific and Eastern Europe, Middle East and Africa, is tasked with juggling many markets and functions, but believes in her brand and her people.

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