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OPINION: TV or not TV, that is the question


Nov 22, 2012
John Merakovsky

OPINION: TV or not TV, that is the question



With more consumers partaking of 'TV' content via devices and networks that permit targeted advertising, John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, looks to the future and debates the pros and cons of the pricey TVC.

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