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Brand Health Check: What's next for Xiaomi
Aug 29, 2019
Jingjing Ma

Brand Health Check: What's next for Xiaomi

Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.

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China's top 20 social-media platforms: A guide for marketers
Aug 2, 2019
Jingjing Ma

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

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China's first Costco closes shortly after opening
Aug 27, 2019
Jingjing Ma

China's first Costco closes shortly after opening

A victim of its own success, the 20,000-square-meter supermarket closed early after being overrun by eager—and in some cases overly eager—consumers.

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Why Triwa doesn't go in for 'fresh meat' marketing in China
Jul 4, 2019
Jingjing Ma

Why Triwa doesn't go in for 'fresh meat' marketing in China

Triwa is planning the launch of a Brexit watch with British politician Boris Johnson on it.

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