In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.
Petro China climbed into the top 10 this year and Moutai slipped a few notches to land at number 12, but overall the apex of the BrandZ ranking has only shuffled slightly. China Mobile and the Industrial and Commercial Bank of China (ICBC) both held onto their number one and number two spots.
It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.
Fresh off an excursion to visit McCann’s APAC clients and offices, Harris Diamond and Charles Cadell expressed enthusiasm about the global economic climate, their agency’s momentum and an optimal business structure for maximizing agency effectiveness and growth.
HONG KONG - An intimate breakfast briefing around Asia’s Top 1000 Brands (the second in a series of three) this morning examined how brands can stay abreast of changing consumer behaviour, with observations from companies including Sony, Fuji Xerox, HSBC, Calvin Klein and Pizza Hut.
Facebook’s $19 billion buy speaks loud and clear about the value of messaging in the worlds of social media, branding and very big business.