Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.
Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.
Local brands take on their global rivals in this year's ranking of Indonesia's top 100 brands, evidence of a rapidly developing market.
We asked in-market experts for their take on the prospects for local versus global brands in Indonesia.
ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.
JAKARTA – In this second part of our spotlight on the advertising and marketing industry in Jakarta, we explore some of the big opportunities and challenges in Indonesia’s capital.
Five key takeaways from the recent conference.
INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.
INDONESIA - After a decade of high-flying economic conditions, household spending is down and FMCG advertisers are curtailing their spending, sending some media owners into panic mode.