Search results for "ecommerce"

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WPP sees 'slightly subdued' new business outlook for big pitches
Aug 13, 2019
Gideon Spanier

WPP sees 'slightly subdued' new business outlook for big pitches

No 'material change' in the threat from consultants such as Accenture.

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Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
Feb 7, 2019
Gideon Spanier

Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever

The ecommerce giant is now a contender as the world's biggest advertiser.

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GSK hikes online spend due to 'higher return' than TV
Mar 21, 2019
Gideon Spanier

GSK hikes online spend due to 'higher return' than TV

Google partnership led to 74% improvement in ad impressions.

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Kantar and Bain on their $4bn deal: Now we can invest and acquire more
Jul 15, 2019
Gideon Spanier

Kantar and Bain on their $4bn deal: Now we can invest and acquire more

Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.

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Avon taps MediaMonks to run digital content creation hubs globally
Feb 26, 2019
Gideon Spanier

Avon taps MediaMonks to run digital content creation hubs globally

Beauty brand's 'always on' content studio will create thousands of assets.

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Dentsu Aegis raises 2018 forecast for global, APAC adspend
Jun 14, 2018
Staff Reporters, Gideon Spanier

Dentsu Aegis raises 2018 forecast for global, APAC adspend

Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.

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Accenture wants to be world's biggest 'experience agency of record'
Sep 13, 2017
Gideon Spanier

Accenture wants to be world's biggest 'experience agency of record'

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

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Unilever claims 30% saving from handling content production in-house
Mar 9, 2018
Gideon Spanier

Unilever claims 30% saving from handling content production in-house

The company says its 17 U-Studios in 12 countries are faster and cheaper than external agencies.

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WPP interview: Read and Quarta promise 'radical evolution'
Sep 4, 2018
Gideon Spanier

WPP interview: Read and Quarta promise 'radical evolution'

"The industry overall is growing and we need to grow at or above our peers. You’ll see the evidence over the next few quarters."

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Just how radical will Mark Read be at WPP?
Oct 8, 2018
Gideon Spanier

Just how radical will Mark Read be at WPP?

As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.

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WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies
Sep 10, 2018
Gideon Spanier

WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies

WPP's new CEO says turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a "business priority".

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Sorrell reveals 'very different approach' with €300m MediaMonks deal
Jul 10, 2018
Gideon Spanier

Sorrell reveals 'very different approach' with €300m MediaMonks deal

Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.

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The rise of in-housing: Is it really cheaper, faster, better?
Feb 13, 2019
Gideon Spanier

The rise of in-housing: Is it really cheaper, faster, better?

Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.

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This is the start of a new era for media agencies
Sep 20, 2017
Gideon Spanier

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

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OMD Worldwide names Adamski as CEO and Gottlieb as chairman
Sep 20, 2017
Gideon Spanier

OMD Worldwide names Adamski as CEO and Gottlieb as chairman

Mainardo de Nardis will become executive vice-chairman in charge of corporate development at OMG.

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Accenture: Large-scale agency M&A is 'not our game'
Jan 9, 2018
Gideon Spanier

Accenture: Large-scale agency M&A is 'not our game'

"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.

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P&G global adspend falls to 11-year low after digital cuts
Aug 10, 2017
Gideon Spanier

P&G global adspend falls to 11-year low after digital cuts

Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.

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Sorrell and MediaMonks lift lid on S4 Capital's ambitions
Nov 28, 2018
Gideon Spanier

Sorrell and MediaMonks lift lid on S4 Capital's ambitions

Media buying, particularly performance marketing, is high on the agenda, Sir Martin Sorrell and Victor Knaap revealed at a Campaign event in London.

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