No 'material change' in the threat from consultants such as Accenture.
The ecommerce giant is now a contender as the world's biggest advertiser.
Google partnership led to 74% improvement in ad impressions.
Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.
Beauty brand's 'always on' content studio will create thousands of assets.
Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.
Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.
The company says its 17 U-Studios in 12 countries are faster and cheaper than external agencies.
"The industry overall is growing and we need to grow at or above our peers. You’ll see the evidence over the next few quarters."
As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.
WPP's new CEO says turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a "business priority".
Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.
Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.
The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.
Mainardo de Nardis will become executive vice-chairman in charge of corporate development at OMG.
"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.
Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.
Media buying, particularly performance marketing, is high on the agenda, Sir Martin Sorrell and Victor Knaap revealed at a Campaign event in London.