Search results for "ecommerce"

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Haymarket's profits jump 150% to £8.6 million
Jan 15, 2020
Gideon Spanier

Haymarket's profits jump 150% to £8.6 million

'More opportunity today than there ever has been,' company says.

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Advertising versus subscription
Jan 7, 2020
Gideon Spanier

Advertising versus subscription

It's one of the great, unresolved issues in the industry, and advertising people should worry.

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Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
Feb 6, 2019
Gideon Spanier

Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever

The ecommerce giant is now a contender as the world's biggest advertiser.

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WPP sees 'slightly subdued' new business outlook for big pitches
Aug 12, 2019
Gideon Spanier

WPP sees 'slightly subdued' new business outlook for big pitches

No 'material change' in the threat from consultants such as Accenture.

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GSK hikes online spend due to 'higher return' than TV
Mar 21, 2019
Gideon Spanier

GSK hikes online spend due to 'higher return' than TV

Google partnership led to 74% improvement in ad impressions.

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Mark Read: Integrated accounts make up third of WPP's new-business pipeline
Nov 12, 2019
Gideon Spanier

Mark Read: Integrated accounts make up third of WPP's new-business pipeline

WPP CEO sees surge in number of clients that want to "join together" creative and media.

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Kantar and Bain on their $4bn deal: Now we can invest and acquire more
Jul 14, 2019
Gideon Spanier

Kantar and Bain on their $4bn deal: Now we can invest and acquire more

Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.

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Avon taps MediaMonks to run digital content creation hubs globally
Feb 25, 2019
Gideon Spanier

Avon taps MediaMonks to run digital content creation hubs globally

Beauty brand's 'always on' content studio will create thousands of assets.

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Christian Juhl: Group M's future depends on recruiting from different places
Aug 27, 2019
Gideon Spanier

Christian Juhl: Group M's future depends on recruiting from different places

New CEO wants creative and mathematical people with more 'diverse' backgrounds.

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Dentsu Aegis raises 2018 forecast for global, APAC adspend
Jun 13, 2018
Staff Reporters, Gideon Spanier

Dentsu Aegis raises 2018 forecast for global, APAC adspend

Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.

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Accenture wants to be world's biggest 'experience agency of record'
Sep 12, 2017
Gideon Spanier

Accenture wants to be world's biggest 'experience agency of record'

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

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Unilever claims 30% saving from handling content production in-house
Mar 9, 2018
Gideon Spanier

Unilever claims 30% saving from handling content production in-house

The company says its 17 U-Studios in 12 countries are faster and cheaper than external agencies.

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The Essence of media: people, data and automation together
Sep 12, 2019
Gideon Spanier

The Essence of media: people, data and automation together

WPP's Essence has a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company GroupM. How much does Essence's rise point the way to the future?

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WPP interview: Read and Quarta promise 'radical evolution'
Sep 3, 2018
Gideon Spanier

WPP interview: Read and Quarta promise 'radical evolution'

"The industry overall is growing and we need to grow at or above our peers. You’ll see the evidence over the next few quarters."

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Just how radical will Mark Read be at WPP?
Oct 7, 2018
Gideon Spanier

Just how radical will Mark Read be at WPP?

As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.

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This is the start of a new era for media agencies
Sep 19, 2017
Gideon Spanier

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

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OMD Worldwide names Adamski as CEO and Gottlieb as chairman
Sep 19, 2017
Gideon Spanier

OMD Worldwide names Adamski as CEO and Gottlieb as chairman

Mainardo de Nardis will become executive vice-chairman in charge of corporate development at OMG.

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WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies
Sep 10, 2018
Gideon Spanier

WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies

WPP's new CEO says turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a "business priority".

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Sorrell reveals 'very different approach' with €300m MediaMonks deal
Jul 10, 2018
Gideon Spanier

Sorrell reveals 'very different approach' with €300m MediaMonks deal

Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.

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P&G global adspend falls to 11-year low after digital cuts
Aug 9, 2017
Gideon Spanier

P&G global adspend falls to 11-year low after digital cuts

Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.

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