'More opportunity today than there ever has been,' company says.
It's one of the great, unresolved issues in the industry, and advertising people should worry.
The ecommerce giant is now a contender as the world's biggest advertiser.
No 'material change' in the threat from consultants such as Accenture.
Google partnership led to 74% improvement in ad impressions.
WPP CEO sees surge in number of clients that want to "join together" creative and media.
Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.
Beauty brand's 'always on' content studio will create thousands of assets.
New CEO wants creative and mathematical people with more 'diverse' backgrounds.
Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.
Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.
The company says its 17 U-Studios in 12 countries are faster and cheaper than external agencies.
WPP's Essence has a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company GroupM. How much does Essence's rise point the way to the future?
"The industry overall is growing and we need to grow at or above our peers. You’ll see the evidence over the next few quarters."
As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.
The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.
Mainardo de Nardis will become executive vice-chairman in charge of corporate development at OMG.
WPP's new CEO says turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a "business priority".
Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.
Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.