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2016: Smarter tech, not more tech
Dec 23, 2015
Clement Teo

2016: Smarter tech, not more tech

Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.

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Facebook Messenger bots: What they mean for marketers In Asia Pacific
May 5, 2016
Clement Teo, Thomas Husson

Facebook Messenger bots: What they mean for marketers In Asia Pacific

Although it is playing catchup to WeChat, Facebook's introduction of bots on its Messenger app is significant for brands operating in mobile-first APAC markets. Forrester provides some recommendations.

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