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GOSF: Why Google is interested in e-commerce
Feb 2, 2015
Byravee Iyer

GOSF: Why Google is interested in e-commerce

SINGAPORE - Unless you’ve been living under a rock (or outside of Singapore), chances are you’ve seen and heard all the advertisements and promotions for the Great Online Shopping Festival (GOSF), a first-of-its-kind online shopping sale organised by Google, DBS and SingPost.

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Cannes: Mondelez renews Facebook partnership; pushes video, ecommerce
Jun 25, 2015
Byravee Iyer

Cannes: Mondelez renews Facebook partnership; pushes video, ecommerce

CANNES - Mondelez International has renewed its partnership with Facebook to boost creative video content and ecommerce, in a move that sees the snacking giant increase its digital media investment and commitment to the social network.

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Lenovo ramping up Asia e-commerce
Mar 5, 2014
Byravee Iyer

Lenovo ramping up Asia e-commerce

SINGAPORE - Ecommerce may have once been a complementary sales channel for Lenovo, but it's becoming more mission critical as the computer maker plans to extend online sales to markets like the Philippines and Malaysia, said Ajit Sivadasan, VP and general manager of Lenovo.com.

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Philips adds to e-commerce push with Malaysia store, BlipMy.com
Aug 13, 2014
Byravee Iyer

Philips adds to e-commerce push with Malaysia store, BlipMy.com

MALAYSIA - Philips is entering the e-commerce market in Malaysia via a partnership with Xtrategize, a local consulting and technology firm, part of the company’s accelerating push into e-commerce in an effort to diversify revenue streams.

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South Korea’s supermarkets turn to e-commerce
Nov 11, 2013
Byravee Iyer

South Korea’s supermarkets turn to e-commerce

ASIA-PACIFIC - Increasingly, South Korea’s leading hypermarket and supermarket players feel an urgency to shift focus to online operations. The dynamic has driven more e-commerce investment in the country.

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JP Pepperdine to boost e-commerce service with Done Asia-Pacific
Sep 12, 2014
Byravee Iyer

JP Pepperdine to boost e-commerce service with Done Asia-Pacific

SINGAPORE - F&B company JP Pepperdine has appointed Done Asia Pacific as its digital agency on retainer for its Kkongdon Korean BBQ, and Eatzi Gourmet brands.

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Hunger for e-commerce is even stronger than you think, especially in China
Jul 23, 2014
Byravee Iyer

Hunger for e-commerce is even stronger than you think, especially in China

ASIA-PACIFIC - Consumer preference to shop online in Asia is almost double that of the US, according to a study commissioned by Razorfish that challenges the conventional wisdom that brands are best built through advertising.

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Tablets and smartphones drive e-Commerce in Asia: Visa
Oct 22, 2012
Byravee Iyer

Tablets and smartphones drive e-Commerce in Asia: Visa

SINGAPORE - The growth of smartphones and tablets, along with an improved perception of security is leading the internet to play a significantly bigger role in consumption across Asia, according to a recent study published by Visa.

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Lazada finalises agency roster for Southeast Asia
Mar 27, 2015
Byravee Iyer

Lazada finalises agency roster for Southeast Asia

SINGAPORE - Following a pitch launched last year, ecommerce company Lazada has selected UM, ZenithOptimedia and Mindshare as its media planning and buying agencies in Southeast Asia.

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Hootsuite appoints Rich Meiklejohn as GM for APAC
Oct 27, 2016
Byravee Iyer

Hootsuite appoints Rich Meiklejohn as GM for APAC

APAC veteran charged with driving growth and expansion.

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Facebook’s mobile pitch to retailers in SEA
Oct 20, 2016
Byravee Iyer

Facebook’s mobile pitch to retailers in SEA

Social network touts products that will help engage region’s mobile-first consumers.

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5 things we learned from Millennial 2020
Sep 9, 2016
Byravee Iyer

5 things we learned from Millennial 2020

Here's five key ideas to emerge out of the the two-day Millennial 20/20 Summit in Singapore.

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Inside Mastercard’s partnership with Anil Kapoor
Sep 21, 2016
Byravee Iyer

Inside Mastercard’s partnership with Anil Kapoor

Creativity, technology and partnerships are key to doing good and doing well at the same time, according to Mastercard’s Asia-Pacific CMO Sam Ahmed.

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Criteo eyes India, Taiwan, Hong Kong and Indonesia
Aug 7, 2014
Byravee Iyer

Criteo eyes India, Taiwan, Hong Kong and Indonesia

ASIA-PACIFIC - Online ad retargeter Criteo is planning to expand operations to India, Taiwan, Hong Kong and Indonesia by the end of next year on the back of strong e-commerce growth, internet penetration and credit card usage.

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Criteo takes on the big guys with new cross screen product
Oct 29, 2014
Byravee Iyer

Criteo takes on the big guys with new cross screen product

ASIA-PACIFIC - Retargeting company Criteo has launched a tool that will allow advertisers to show ads to users who have visited their websites even when the user switches to another device.

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Taobao selects SMG for regional media duties
Nov 6, 2013
Byravee Iyer

Taobao selects SMG for regional media duties

ASIA-PACIFIC - Taobao, China's largest business-to-consumer online marketplace, has picked Starcom MediaVest Group to handle its media duties in Southeast Asia, Campaign Asia-Pacific has learned.

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Havas Media Group restructures to separate APAC and China
May 5, 2015
Byravee Iyer

Havas Media Group restructures to separate APAC and China

ASIA-PACIFIC - Havas Media Group has restructured its Asia-Pacific operations with the formation of a separate Greater China cluster, which will report directly into its Global Executive Committee.

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Ozone Media ties up with MicroAd to launch new product in SEA
Mar 24, 2014
Byravee Iyer

Ozone Media ties up with MicroAd to launch new product in SEA

India-based digital ad network Ozone Media has partnered with Japan-based ad platform provider MicroAd to deliver personalised ads to users in Southeast Asia.

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Zalora launches first 'shoppable' Google+ Hangout
Jan 16, 2015
Byravee Iyer

Zalora launches first 'shoppable' Google+ Hangout

SINGAPORE - Fashion e-commerce startup Zalora has launched a unique Google+ shopping Hangout, just in time for Chinese New Year, allowing it to engage directly with consumers in Singapore.

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Banyan Tree picks VML Qais to lead global SEO and social-media strategy
Jan 14, 2013
Byravee Iyer

Banyan Tree picks VML Qais to lead global SEO and social-media strategy

SINGAPORE - Hospitality chain Banyan Tree has appointed VML Qais to lead and manage Global SEO and social marketing strategy in 2013 as it seeks to expand globally.

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