SINGAPORE - Unless you’ve been living under a rock (or outside of Singapore), chances are you’ve seen and heard all the advertisements and promotions for the Great Online Shopping Festival (GOSF), a first-of-its-kind online shopping sale organised by Google, DBS and SingPost.
CANNES - Mondelez International has renewed its partnership with Facebook to boost creative video content and ecommerce, in a move that sees the snacking giant increase its digital media investment and commitment to the social network.
SINGAPORE - Ecommerce may have once been a complementary sales channel for Lenovo, but it's becoming more mission critical as the computer maker plans to extend online sales to markets like the Philippines and Malaysia, said Ajit Sivadasan, VP and general manager of Lenovo.com.
MALAYSIA - Philips is entering the e-commerce market in Malaysia via a partnership with Xtrategize, a local consulting and technology firm, part of the company’s accelerating push into e-commerce in an effort to diversify revenue streams.
ASIA-PACIFIC - Increasingly, South Korea’s leading hypermarket and supermarket players feel an urgency to shift focus to online operations. The dynamic has driven more e-commerce investment in the country.
SINGAPORE - F&B company JP Pepperdine has appointed Done Asia Pacific as its digital agency on retainer for its Kkongdon Korean BBQ, and Eatzi Gourmet brands.
ASIA-PACIFIC - Consumer preference to shop online in Asia is almost double that of the US, according to a study commissioned by Razorfish that challenges the conventional wisdom that brands are best built through advertising.
SINGAPORE - The growth of smartphones and tablets, along with an improved perception of security is leading the internet to play a significantly bigger role in consumption across Asia, according to a recent study published by Visa.
SINGAPORE - Following a pitch launched last year, ecommerce company Lazada has selected UM, ZenithOptimedia and Mindshare as its media planning and buying agencies in Southeast Asia.
APAC veteran charged with driving growth and expansion.
Social network touts products that will help engage region’s mobile-first consumers.
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Creativity, technology and partnerships are key to doing good and doing well at the same time, according to Mastercard’s Asia-Pacific CMO Sam Ahmed.
ASIA-PACIFIC - Online ad retargeter Criteo is planning to expand operations to India, Taiwan, Hong Kong and Indonesia by the end of next year on the back of strong e-commerce growth, internet penetration and credit card usage.
ASIA-PACIFIC - Retargeting company Criteo has launched a tool that will allow advertisers to show ads to users who have visited their websites even when the user switches to another device.
ASIA-PACIFIC - Taobao, China's largest business-to-consumer online marketplace, has picked Starcom MediaVest Group to handle its media duties in Southeast Asia, Campaign Asia-Pacific has learned.
ASIA-PACIFIC - Havas Media Group has restructured its Asia-Pacific operations with the formation of a separate Greater China cluster, which will report directly into its Global Executive Committee.
India-based digital ad network Ozone Media has partnered with Japan-based ad platform provider MicroAd to deliver personalised ads to users in Southeast Asia.
SINGAPORE - Fashion e-commerce startup Zalora has launched a unique Google+ shopping Hangout, just in time for Chinese New Year, allowing it to engage directly with consumers in Singapore.
SINGAPORE - Hospitality chain Banyan Tree has appointed VML Qais to lead and manage Global SEO and social marketing strategy in 2013 as it seeks to expand globally.