SHANGHAI - With the epic growth of e-commerce in China, brands need to think of e-commerce platforms not only as transaction mechanisms but also as effective communications platforms with rich data, according to a panel discussion at the Festival of Asian Marketing Effectiveness this morning in Shanghai.
SHANGHAI - Razorfish has appointed Alexandre Misseri as senior vice-president to beef up its e-commerce practice for Greater China following its recent acquisition of e-commerce service provider Longtuo.
HONG KONG - Hong Kong media and communications giant TOM Group has announced it has reached an agreement with China Post to jointly launch the largest integrated B2C e-commerce platform in the mainland.
BEIJING - Lintas Beijing has announced its first C2C creative account win for Taobao women’s apparel after a three-way pitch in early April.
BEIJING - Billboard Kwok, ex MD of Euro RSCG 4D China, has re-surfaced as CMO for Chinese B2C e-commerce company DangDang.com.
Online stores may be the answer for brands looking for an efficient way to expand in the mainland market.
TAIPEI - Dentsu has won the creative pitch for Yahoo’s e-commerce business in Taiwan, according to multiple sources.
BEIJING - Chinese e-commerce site 360buy.com has handed its media duties to Optimedia Beijing, with DDB Guoan and OgilvyOne understood to have won the creative and digital pitches, respectively.
SHANGHAI - DDB Shanghai has snapped up the creative business of T-Mall by Taobao after a competitive pitch in May against four undisclosed agencies.
SHANGHAI - Emmanuel Paget, most recently business development and communications director of Nurun China, has joined Splio China as vice-president of sales and marketing.
SHANGHAI - The Estee Lauder Group has launched agency reviews for its brands in China, according to an agency source who is participating in the pitch.
HANGZHOU - Alibaba Group has launched corporate news site Alizila to provide Alibaba users with updates, videos and information about Alibaba Group products and services as well as the global e-commerce industry.
BEIJING - B2C e-commerce platform Taobao Mall has reportedly called a media agency pitch in China, including a round of presentations that took place yesterday.
BEIJING - Aegis Media China has appointed digital marketing veteran Sara Ye as CEO of iProspect and Amnet China.
SHANGHAI - Deep Focus/Flip Script, a Shanghai-based digital agency acquired by Engine Group China last year, has won French luxury brand Hermès’ social-media business in China after a competitive pitch in November.
SHANGHAI - Omnicom Media Group has promoted Arlene Ang, most recently CEO for digital at OMG China, to CEO of OMD China, succeeding SiewPing Lim.
BEIJING - Trends Publishing Group (TPG) is revamping its two key magazine websites - Cosmo China and Esquire China in January 2009, and promises to be the first fashion magazine site in China with e-shopping and more interactive branding opportunities for luxury brands.
TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.
BEIJING - Hong Kong-listed China internet giant Tencent has called a creative pitch for its new Online Media Group, with Ogilvy, JWT and Grey among those pitching for the business in presentations taking place today, according to industry sources.
SHANGHAI - Mindshare is tipped to have retained all of L'Oreal China's offline media business and to have taken the brand's online business away from ZenithOptimedia after a competitive three-way pitch.