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How China is rewriting the book on e-commerce marketing: FAME 2013
May 8, 2013
Benjamin Li

How China is rewriting the book on e-commerce marketing: FAME 2013

SHANGHAI - With the epic growth of e-commerce in China, brands need to think of e-commerce platforms not only as transaction mechanisms but also as effective communications platforms with rich data, according to a panel discussion at the Festival of Asian Marketing Effectiveness this morning in Shanghai.

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Razorfish add senior executive to e-commerce practice for Greater China
Jul 23, 2012
Benjamin Li

Razorfish add senior executive to e-commerce practice for Greater China

SHANGHAI - Razorfish has appointed Alexandre Misseri as senior vice-president to beef up its e-commerce practice for Greater China following its recent acquisition of e-commerce service provider Longtuo.

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TOM Group and China Post partner on largest e-commerce service in China
Aug 6, 2010
Benjamin Li

TOM Group and China Post partner on largest e-commerce service in China

HONG KONG - Hong Kong media and communications giant TOM Group has announced it has reached an agreement with China Post to jointly launch the largest integrated B2C e-commerce platform in the mainland.

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Lintas Beijing wins first e-commerce creative account: Taobao women's apparel
May 7, 2012
Benjamin Li

Lintas Beijing wins first e-commerce creative account: Taobao women's apparel

BEIJING - Lintas Beijing has announced its first C2C creative account win for Taobao women’s apparel after a three-way pitch in early April.

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Billboard Kwok appointed CMO at Chinese e-commerce company DangDang.com
Sep 17, 2010
Benjamin Li

Billboard Kwok appointed CMO at Chinese e-commerce company DangDang.com

BEIJING - Billboard Kwok, ex MD of Euro RSCG 4D China, has re-surfaced as CMO for Chinese B2C e-commerce company DangDang.com.

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Live Issue... Can e-commerce offer global brands a door into China?
May 21, 2009
Benjamin Li

Live Issue... Can e-commerce offer global brands a door into China?

Online stores may be the answer for brands looking for an efficient way to expand in the mainland market.

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Dentsu tipped to win Yahoo creative pitch in Taiwan
Dec 18, 2013
Benjamin Li

Dentsu tipped to win Yahoo creative pitch in Taiwan

TAIPEI - Dentsu has won the creative pitch for Yahoo’s e-commerce business in Taiwan, according to multiple sources.

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360buy.com wraps up media, creative, digital pitches
Apr 4, 2011
Benjamin Li

360buy.com wraps up media, creative, digital pitches

BEIJING - Chinese e-commerce site 360buy.com has handed its media duties to Optimedia Beijing, with DDB Guoan and OgilvyOne understood to have won the creative and digital pitches, respectively.

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DDB Shanghai becomes creative partner for T-Mall by Taobao
Jun 26, 2012
Benjamin Li

DDB Shanghai becomes creative partner for T-Mall by Taobao

SHANGHAI - DDB Shanghai has snapped up the creative business of T-Mall by Taobao after a competitive pitch in May against four undisclosed agencies.

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Emmanuel Paget resurfaces as marketing VP for French CRM-focused agency Splio
Sep 10, 2012
Benjamin Li

Emmanuel Paget resurfaces as marketing VP for French CRM-focused agency Splio

SHANGHAI - Emmanuel Paget, most recently business development and communications director of Nurun China, has joined Splio China as vice-president of sales and marketing.

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Estee Lauder seeks digital agencies for brands in China
Aug 26, 2013
Benjamin Li

Estee Lauder seeks digital agencies for brands in China

SHANGHAI - The Estee Lauder Group has launched agency reviews for its brands in China, according to an agency source who is participating in the pitch.

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Alibaba launches corporate news site Alizila to improve business coverage
Sep 10, 2010
Benjamin Li

Alibaba launches corporate news site Alizila to improve business coverage

HANGZHOU - Alibaba Group has launched corporate news site Alizila to provide Alibaba users with updates, videos and information about Alibaba Group products and services as well as the global e-commerce industry.

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Taobao Mall calls media pitch in China
Aug 27, 2010
Benjamin Li

Taobao Mall calls media pitch in China

BEIJING - B2C e-commerce platform Taobao Mall has reportedly called a media agency pitch in China, including a round of presentations that took place yesterday.

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Aegis Media China names Sara Ye as CEO for iProspect and Amnet China
Feb 24, 2014
Benjamin Li

Aegis Media China names Sara Ye as CEO for iProspect and Amnet China

BEIJING - Aegis Media China has appointed digital marketing veteran Sara Ye as CEO of iProspect and Amnet China.

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Deep Focus/Flipscript becomes Hermès’ social-media agency in China
Feb 11, 2014
Benjamin Li

Deep Focus/Flipscript becomes Hermès’ social-media agency in China

SHANGHAI - Deep Focus/Flip Script, a Shanghai-based digital agency acquired by Engine Group China last year, has won French luxury brand Hermès’ social-media business in China after a competitive pitch in November.

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Arlene Ang replaces SiewPing Lim as OMD China CEO
Jan 23, 2014
Benjamin Li

Arlene Ang replaces SiewPing Lim as OMD China CEO

SHANGHAI - Omnicom Media Group has promoted Arlene Ang, most recently CEO for digital at OMG China, to CEO of OMD China, succeeding SiewPing Lim.

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Cosmo and Esquire China sites revamped
Dec 2, 2008
Benjamin Li

Cosmo and Esquire China sites revamped

BEIJING - Trends Publishing Group (TPG) is revamping its two key magazine websites - Cosmo China and Esquire China in January 2009, and promises to be the first fashion magazine site in China with e-shopping and more interactive branding opportunities for luxury brands.

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Four agencies gear up for Yahoo Taiwan creative pitch
Oct 29, 2013
Benjamin Li

Four agencies gear up for Yahoo Taiwan creative pitch

TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.

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Tencent calls creative pitch for newly formed online media group
Aug 7, 2012
Benjamin Li

Tencent calls creative pitch for newly formed online media group

BEIJING - Hong Kong-listed China internet giant Tencent has called a creative pitch for its new Online Media Group, with Ogilvy, JWT and Grey among those pitching for the business in presentations taking place today, according to industry sources.

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L’Oreal China tipped to consolidate media with Mindshare
Oct 16, 2013
Benjamin Li

L’Oreal China tipped to consolidate media with Mindshare

SHANGHAI - Mindshare is tipped to have retained all of L'Oreal China's offline media business and to have taken the brand's online business away from ZenithOptimedia after a competitive three-way pitch.

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