HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.
VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.
HONG KONG – 180 digital locker cabinets will appear in Hong Kong's Mong Kok district in mid-November as part of a plan to enhance Yahoo’s digital shopping network through a paperless, self-serve platform, linking mobile to offline pick-ups.
CHINA - A World Federation of Advertisers (WFA) study has highlighted the challenges and opportunities facing marketers in China who want to use mobile to drive O2O business performance.
SINGAPORE - Mead Johnson Nutrition has appointed Saatchi & Saatchi and Nurun as its digital agency of record for South Asia following a pitch.
ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.
Facebook and Twitter on creativity and start-ups in Asia, Lee Kuan Yew and brands with bad taste, Wealth-X, Adfest, Southeast Asia's ecommerce scene, creative coding for marketers, China's questions on programmatic, new partnerships, job changes and divisions opening up that you need to know about.
ASIA-PACIFIC - At Kellogg, idealised mass marketing is on its way out, and a consumer-centric approach is on its way in. With the help of a new technology partner, the brand's digital team is bringing this change to life with a focus on agility, social media and content.
CHINA - A massive and growing internet population in China has increased Baidu’s share of search ad spend globally, although it still trails well behind Google.
HONG KONG – With the aim of furthering its e-commerce and making its brand essence known, Cellarmaster Wines has launched a website allowing Hong Kong people to nominate their friends and family who have a ‘powerful’ story to tell under the theme of ‘wonderful’.
SPIKES ASIA - By 2020, Mondelez expects a considerable portion of its growth to come from e-commerce in Asia, driven by high mobile penetration, urbanisation and a growing middle class seeking safer food, Ganesh Kashyap, director of China ecommerce said at the company's session on the sidelines of Spikes Asia.
SPIKES ASIA – A focus on user-experience is helping to shape micro-innovation in Asia, according to Wayne Arnold, CEO of Lowe Profero, and Winnie Park, EVP of DFS luxury retail.
HONG KONG - Home-grown pharmaceutical brand Fortune Pharmacal has had to evolve its brand in recent times to remain relevant. While 'heritage' continues to play a strong role in the brand's communications, contemporary issues facing Hong Kong have also come to the forefront.
HONG KONG - Nan Fung Group, a Hong Kong-based global conglomerate, is launching The Mills, a startup hub and physical complex bringing together fashion-oriented designers, scientists, technologists, futurists, brands—and a lot of money.
MALAYSIA – Collaborating with Media Prima, one of Malaysia’s largest media networks, Nescafé, Coca-Cola, Watsons, Senheng and Top have developed creative content that focuses on connecting with Malay audiences leading up to the Hari Raya celebrations.
THAILAND - Thai creators in the online space don’t just break the rules; they know how to become a part of the social fabric and how to commercialise their content. Meet some of the big-name creators that are shaping the country's media landscape, in this exclusive Campaign Asia-Pacific video.
HONG KONG - Given the creative and cultural significance of art, marketers don’t approach art marketing in the same way as traditional brand marketers. Yet the art industry in Asia is valued in the billions, and is beginning to enter the conversation around ecommerce and user experience.
CHINA - Post-'80s and '90s consumers in China are not only gaining consumption power but are becoming more sophisticated. For Baijiu, tapping into the discovery process of younger generations will be a factor in long-term growth, according to a Nielsen study.
VIETNAM - Campaign Asia-Pacific went to Ho Chi Minh city to discover creativity. At the end of July, Campaign will release a four-part video series along with in-depth stories, examining various aspects of creativity in one of Southeast Asia's most happening cities. Here's a sneak-peek of the people we met along the way.
HONG KONG – Julie Chiu, sales and marketing director at Wellcome, knows too well the challenges facing marketers in the supermarket industry. Tight margins and market saturation have forced Wellcome to search internally to differentiate itself from the competition.