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Marketing on mobile's leading edge: ecommerce strategies from Hotels.com
Jun 3, 2015
Adrian Peter Tse

Marketing on mobile's leading edge: ecommerce strategies from Hotels.com

HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.

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Watch: Marketing MasterCard in Vietnam
Jan 19, 2016
Adrian Peter Tse

Watch: Marketing MasterCard in Vietnam

VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.

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Yahoo digital lockers act as redemption centers, “data gatherers”
Nov 5, 2014
Adrian Peter Tse

Yahoo digital lockers act as redemption centers, “data gatherers”

HONG KONG – 180 digital locker cabinets will appear in Hong Kong's Mong Kok district in mid-November as part of a plan to enhance Yahoo’s digital shopping network through a paperless, self-serve platform, linking mobile to offline pick-ups.

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Chinese marketers and state council prepare for O2O push
Sep 29, 2015
Adrian Peter Tse

Chinese marketers and state council prepare for O2O push

CHINA - A World Federation of Advertisers (WFA) study has highlighted the challenges and opportunities facing marketers in China who want to use mobile to drive O2O business performance.

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Mead Johnson Nutrition awards digital duties to Saatchi & Saatchi and Nurun
May 9, 2016
Adrian Peter Tse

Mead Johnson Nutrition awards digital duties to Saatchi & Saatchi and Nurun

SINGAPORE - Mead Johnson Nutrition has appointed Saatchi & Saatchi and Nurun as its digital agency of record for South Asia following a pitch.

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How Indonesia is finding its creative voice
May 4, 2016
Adrian Peter Tse

How Indonesia is finding its creative voice

ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.

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Wrap-up: 9+ things you need to know this week
Mar 26, 2015
Adrian Peter Tse

Wrap-up: 9+ things you need to know this week

Facebook and Twitter on creativity and start-ups in Asia, Lee Kuan Yew and brands with bad taste, Wealth-X, Adfest, Southeast Asia's ecommerce scene, creative coding for marketers, China's questions on programmatic, new partnerships, job changes and divisions opening up that you need to know about.

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How Kellogg is re-engineering its marketing in Asia
Feb 18, 2016
Adrian Peter Tse

How Kellogg is re-engineering its marketing in Asia

ASIA-PACIFIC - At Kellogg, idealised mass marketing is on its way out, and a consumer-centric approach is on its way in. With the help of a new technology partner, the brand's digital team is bringing this change to life with a focus on agility, social media and content.

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Baidu reaps the benefits of Google’s China ban
Mar 31, 2015
Adrian Peter Tse

Baidu reaps the benefits of Google’s China ban

CHINA - A massive and growing internet population in China has increased Baidu’s share of search ad spend globally, although it still trails well behind Google.

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Cellarmaster Wines uses fair dinkum stories in ‘wonderful’ campaign
Jan 14, 2015
Adrian Peter Tse

Cellarmaster Wines uses fair dinkum stories in ‘wonderful’ campaign

HONG KONG – With the aim of furthering its e-commerce and making its brand essence known, Cellarmaster Wines has launched a website allowing Hong Kong people to nominate their friends and family who have a ‘powerful’ story to tell under the theme of ‘wonderful’.

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Inside Mondelez' fearless talent sessions at Spikes
Sep 10, 2015
Emily Tan, Byravee Iyer, Adrian Peter Tse

Inside Mondelez' fearless talent sessions at Spikes

SPIKES ASIA - By 2020, Mondelez expects a considerable portion of its growth to come from e-commerce in Asia, driven by high mobile penetration, urbanisation and a growing middle class seeking safer food, Ganesh Kashyap, director of China ecommerce said at the company's session on the sidelines of Spikes Asia.

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How Asia is leading with micro-innovation: Lowe Profero
Sep 24, 2014
Adrian Peter Tse

How Asia is leading with micro-innovation: Lowe Profero

SPIKES ASIA – A focus on user-experience is helping to shape micro-innovation in Asia, according to Wayne Arnold, CEO of Lowe Profero, and Winnie Park, EVP of DFS luxury retail.

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How Hong Kong's Fortune Pharmacal is updating its heritage brand
Sep 1, 2015
Adrian Peter Tse

How Hong Kong's Fortune Pharmacal is updating its heritage brand

HONG KONG - Home-grown pharmaceutical brand Fortune Pharmacal has had to evolve its brand in recent times to remain relevant. While 'heritage' continues to play a strong role in the brand's communications, contemporary issues facing Hong Kong have also come to the forefront.

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The Mills puts HK$700 million into creating a fashion incubator
Aug 19, 2015
Adrian Peter Tse

The Mills puts HK$700 million into creating a fashion incubator

HONG KONG - Nan Fung Group, a Hong Kong-based global conglomerate, is launching The Mills, a startup hub and physical complex bringing together fashion-oriented designers, scientists, technologists, futurists, brands—and a lot of money.

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Nescafé, Coca-Cola and others tell stories ahead of Hari Raya in Malaysia
Jul 13, 2015
Adrian Peter Tse

Nescafé, Coca-Cola and others tell stories ahead of Hari Raya in Malaysia

MALAYSIA – Collaborating with Media Prima, one of Malaysia’s largest media networks, Nescafé, Coca-Cola, Watsons, Senheng and Top have developed creative content that focuses on connecting with Malay audiences leading up to the Hari Raya celebrations.

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Meet Thailand’s eccentric video creators (part 2)
Jul 1, 2015
Adrian Peter Tse

Meet Thailand’s eccentric video creators (part 2)

THAILAND - Thai creators in the online space don’t just break the rules; they know how to become a part of the social fabric and how to commercialise their content. Meet some of the big-name creators that are shaping the country's media landscape, in this exclusive Campaign Asia-Pacific video.

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Marketing art in Asia and the King of Kowloon
May 17, 2015
Adrian Peter Tse

Marketing art in Asia and the King of Kowloon

HONG KONG - Given the creative and cultural significance of art, marketers don’t approach art marketing in the same way as traditional brand marketers. Yet the art industry in Asia is valued in the billions, and is beginning to enter the conversation around ecommerce and user experience.

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Baijiu needs to evolve with younger generations
Mar 30, 2015
Adrian Peter Tse

Baijiu needs to evolve with younger generations

CHINA - Post-'80s and '90s consumers in China are not only gaining consumption power but are becoming more sophisticated. For Baijiu, tapping into the discovery process of younger generations will be a factor in long-term growth, according to a Nielsen study.

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Sneak preview: #CreativeVietnam video series
Jul 5, 2015
Adrian Peter Tse

Sneak preview: #CreativeVietnam video series

VIETNAM - Campaign Asia-Pacific went to Ho Chi Minh city to discover creativity. At the end of July, Campaign will release a four-part video series along with in-depth stories, examining various aspects of creativity in one of Southeast Asia's most happening cities. Here's a sneak-peek of the people we met along the way.

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Wellcome's future branding efforts to centre on heritage (again)
Apr 7, 2015
Adrian Peter Tse

Wellcome's future branding efforts to centre on heritage (again)

HONG KONG – Julie Chiu, sales and marketing director at Wellcome, knows too well the challenges facing marketers in the supermarket industry. Tight margins and market saturation have forced Wellcome to search internally to differentiate itself from the competition.

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