Search results for ""International Women’s Day""

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The (new) dirty word of advertising
Mar 9, 2015
Rebecca Nadilo

The (new) dirty word of advertising

For International Woman’s Day, Rebecca Nadilo, planning director at BBDO Singapore, reflects on 'femvertising' and how far the industry has come (and still has to go) in its depictions of women.

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Chinese women in advertising: Beyond the demure and the debauched
Jun 17, 2015
Cheryl Hung

Chinese women in advertising: Beyond the demure and the debauched

Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.

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