Search results for ""International Women’s Day""

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Championing change in the age of equality
Jun 18, 2019
Staff Writer

Championing change in the age of equality

Workforces are more diverse than ever, but we still have a long way to go, according to business leaders at a Salesforce roundtable during Campaign Asia’s Women Leading Change conference in Singapore.

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Can better stock pictures eliminate stereotypes?
May 21, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Marketing Macau's mega-hotels
Apr 23, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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Empowerpuff, girls: Turner's trio celebrates IWD
Mar 8, 2019
Staff Reporters

Empowerpuff, girls: Turner's trio celebrates IWD

Cartoon Network marks International Womens Day by launching a campaign involving its longtime stars the Powerpuff Girls.

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Time for men to pick up 'office housework' too
Mar 7, 2019
Sorcha John

Time for men to pick up 'office housework' too

Iris launches 'The Conscious Calendar' for International Women's Day to help create more gender balance in helping with even the most subtle everyday tasks.

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Havas partners with JCDecaux and Facebook to profile female innovators
Mar 7, 2019
Simon Gwynn

Havas partners with JCDecaux and Facebook to profile female innovators

Media owners have donated sites in London and New York, and digital and print space.

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“Mischaracterised and undermined”: Women Leading Change winners on adland’s gender diversity efforts
Mar 7, 2019
Faaez Samadi

“Mischaracterised and undermined”: Women Leading Change winners on adland’s gender diversity efforts

Four winners of Campaign Asia-Pacific’s 2018 Women Leading Change Awards assess how the industry is faring on gender diversity ahead of International Women’s Day.

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Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia
Mar 7, 2019
Yiling Pan

Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia

Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.

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Advice to young women: Have passion and doubts
Mar 7, 2019
Jingjing Ma

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

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Mar 1, 2019
Olivia Parker

"Dad wanted me to be a tai tai, have kids... I did none of that"

Amy Ho of Integral Ad Science shares her career path, some of the challenges she's encountered as a woman—and how it felt to be called "bossy" and "intense" during a review.

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This Women's Day, how Asian brands can move beyond gender stereotypes
Feb 25, 2019
Anita Rao Kapur

This Women's Day, how Asian brands can move beyond gender stereotypes

Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.

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Seen and heard at Spikes Asia 2018
Sep 27, 2018
Staff Reporters

Seen and heard at Spikes Asia 2018

A Spikes Asia 2018 reporters notebook.

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DDB's Wendy Clark on bravery, being underestimated, and belief
Sep 27, 2018
Robert Sawatzky, Rick Boost

DDB's Wendy Clark on bravery, being underestimated, and belief

DDB's global head discusses three pillars for agency success.

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Anomaly launches offering to drive gender equality in marketing
Aug 31, 2018
Lindsay Stein

Anomaly launches offering to drive gender equality in marketing

The agency already has assignments from Unilever and UN Women in New York.

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Are things equal for men and women? Have your say
Apr 6, 2018
Olivia Parker

Are things equal for men and women? Have your say

Do men and women really have the same opportunities at work? Have your say before the end of the week by taking our gender-equality survey, in association with Kantar.

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Agency Report Card 2017: Y&R
Mar 19, 2018
Staff Reporters

Agency Report Card 2017: Y&R

We assess Y&R's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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International Women's Day: 'If we want change, we have to earn it'
Mar 8, 2018
Olivia Parker

International Women's Day: 'If we want change, we have to earn it'

Women Leading Change Awards winners share their thoughts on why change is not a given, the #MeToo movement in Asia and their hopes for the next generation of female talent.

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Unruly launches sexism detection tool for ads
Mar 7, 2018
Faaez Samadi

Unruly launches sexism detection tool for ads

Tool added to UnrulyEQ Max platform to mark International Women’s Day.

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The Women's Day conundrum
Mar 6, 2018
Jean Freeman

The Women's Day conundrum

Instead of making sure your company "shows up" as a company that supports women, it's much more productive to spend that time and effort working with women within your organization, says Zambezi's CEO.

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Vans' 'Girls Skate India' campaign follows athletes battling cultural expectations
Mar 6, 2018
Oliver McAteer

Vans' 'Girls Skate India' campaign follows athletes battling cultural expectations

The brand opted for longform video to bring its International Women's Day work to life.