Iris launches 'The Conscious Calendar' for International Women's Day to help create more gender balance in helping with even the most subtle everyday tasks.
Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.
Will our daughters be fighting the same battles we fight today?
Provoking important discussions is one way brands can make emotional connections with consumers.
On International Women's day, iProspect APAC CEO Joanna Catalano asks women to reflect on a powerful opportunity to support and inspire future leaders.
For International Woman’s Day, Rebecca Nadilo, planning director at BBDO Singapore, reflects on 'femvertising' and how far the industry has come (and still has to go) in its depictions of women.
CEOs and key players in the marketing and media world share their vision of a brighter future for women—and how to make it happen.
Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.