Search results for ""International Women’s Day""

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Can better stock pictures eliminate stereotypes?
May 21, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Marketing Macau's mega-hotels
Apr 23, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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Empowerpuff, girls: Turner's trio celebrates IWD
Mar 8, 2019
Staff Reporters

Empowerpuff, girls: Turner's trio celebrates IWD

Cartoon Network marks International Womens Day by launching a campaign involving its longtime stars the Powerpuff Girls.

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Havas partners with JCDecaux and Facebook to profile female innovators
Mar 7, 2019
Simon Gwynn

Havas partners with JCDecaux and Facebook to profile female innovators

Media owners have donated sites in London and New York, and digital and print space.

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This Women's Day, how Asian brands can move beyond gender stereotypes
Feb 25, 2019
Anita Rao Kapur

This Women's Day, how Asian brands can move beyond gender stereotypes

Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.

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Are things equal for men and women? Have your say
Apr 6, 2018
Olivia Parker

Are things equal for men and women? Have your say

Do men and women really have the same opportunities at work? Have your say before the end of the week by taking our gender-equality survey, in association with Kantar.

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Why brands need to stand up for what matters
May 24, 2017
Tricia Weener

Why brands need to stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.

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Why the Fearless Girl should make marketers nervous
Mar 30, 2017
I-Hsien Sherwood, Ilyse Liffreing

Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

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Japan’s data gap feeds the gender gap
Mar 20, 2017
David Blecken

Japan’s data gap feeds the gender gap

One creative director in Tokyo is frustrated by a reluctance to speak out, but believes numbers can help shock the industry into action.

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The APAC adland gender gap: Scope, causes and cures
Mar 20, 2017
Robert Sawatzky

The APAC adland gender gap: Scope, causes and cures

We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.

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State Street CMO: Banking needs to stop talking about itself
Mar 15, 2017
Olivia Parker

State Street CMO: Banking needs to stop talking about itself

Hannah Grove discusses the reputation issues of banks, ESG concerns in Asia and the lasting impact of her company's "Fearless Girl" statue.

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I hope one day we won't need an International Women's Day
Mar 10, 2017
Julie Purser

I hope one day we won't need an International Women's Day

Will our daughters be fighting the same battles we fight today?

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New Zealand the leading country for female entrepreneurs: MasterCard
Mar 8, 2017
Faaez Samadi

New Zealand the leading country for female entrepreneurs: MasterCard

Four more Asia-Pacific countries make the top end of the payment brand’s latest study on the conditions needed to promote women business owners.

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Gender studies: Highs, lows and soul searching
Mar 8, 2017
Matthew Miller

Gender studies: Highs, lows and soul searching

From men behaving badly to women ascending to power, a look back at recent coverage of gender-equality in the marketing-communications industry.

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International Women's Day: Just another day for brands to sell?
Mar 8, 2017
Soon Chen Kang 江欣珍

International Women's Day: Just another day for brands to sell?

By turning the day into another excuse for retail therapy, have brands lost the thread? And does commercialisation risk a backlash?

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Stereotypes, quotas and the need for awards celebrating women
Mar 8, 2017
Soon Chen Kang 江欣珍, Olivia Parker

Stereotypes, quotas and the need for awards celebrating women

Three judges for Campaign's Women Leading Change Awards dig into misunderstandings about women in leadership positions, the qualities that make great female leaders and more.

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International Women’s Day: Campaign launches Diversity Hub
Mar 8, 2017
Staff Reporters

International Women’s Day: Campaign launches Diversity Hub

A digital hub, an industry-leading conference, an awards night, a research survey and a print issue... Why limit amplifying gender equality to a single day?

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The 'She-conomy': Chinese women under 30 are remaking the market
Mar 8, 2017
Jenny Chan 陳詠欣

The 'She-conomy': Chinese women under 30 are remaking the market

What does the emancipation of an entire generation of Chinese women in the new economy mean for brands?

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Mother or mentor? How about both?
Mar 8, 2017
Joanna Catalano

Mother or mentor? How about both?

On International Women's day, iProspect APAC CEO Joanna Catalano asks women to reflect on a powerful opportunity to support and inspire future leaders.

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The (new) dirty word of advertising
Mar 9, 2015
Rebecca Nadilo

The (new) dirty word of advertising

For International Woman’s Day, Rebecca Nadilo, planning director at BBDO Singapore, reflects on 'femvertising' and how far the industry has come (and still has to go) in its depictions of women.