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Chinese women in advertising: Beyond the demure and the debauched
Jun 17, 2015
Cheryl Hung

Chinese women in advertising: Beyond the demure and the debauched

Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.

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