Search results for ""International Women’s Day""

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Time for men to pick up 'office housework' too
Mar 7, 2019
Sorcha John

Time for men to pick up 'office housework' too

Iris launches 'The Conscious Calendar' for International Women's Day to help create more gender balance in helping with even the most subtle everyday tasks.

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This Women's Day, how Asian brands can move beyond gender stereotypes
Feb 24, 2019
Anita Rao Kapur

This Women's Day, how Asian brands can move beyond gender stereotypes

Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.

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Why brands need to stand up for what matters
May 23, 2017
Tricia Weener

Why brands need to stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.

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I hope one day we won't need an International Women's Day
Mar 10, 2017
Julie Purser

I hope one day we won't need an International Women's Day

Will our daughters be fighting the same battles we fight today?

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International Women's Day: 12 APAC chiefs on what they would change for women
Mar 7, 2017
Olivia Parker

International Women's Day: 12 APAC chiefs on what they would change for women

CEOs and key players in the marketing and media world share their vision of a brighter future for women—and how to make it happen.

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Mother or mentor? How about both?
Mar 7, 2017
Joanna Catalano

Mother or mentor? How about both?

On International Women's day, iProspect APAC CEO Joanna Catalano asks women to reflect on a powerful opportunity to support and inspire future leaders.

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Chinese women in advertising: Beyond the demure and the debauched
Jun 16, 2015
Cheryl Hung

Chinese women in advertising: Beyond the demure and the debauched

Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.

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The (new) dirty word of advertising
Mar 8, 2015
Rebecca Nadilo

The (new) dirty word of advertising

For International Woman’s Day, Rebecca Nadilo, planning director at BBDO Singapore, reflects on 'femvertising' and how far the industry has come (and still has to go) in its depictions of women.