Search results for ""International Women’s Day""

Articles: 14 Results Filter results»
Order By: Relevant | Latest
Premium
Can better stock pictures eliminate stereotypes?
May 20, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

Premium
Marketing Macau's mega-hotels
Apr 22, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

Premium
Advice to young women: Have passion and doubts
Mar 6, 2019
Jingjing Ma

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

Premium
Agency Report Card 2017: Y&R
Mar 18, 2018
Staff Reporters

Agency Report Card 2017: Y&R

We assess Y&R's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
The Women's Day conundrum
Mar 5, 2018
Jean Freeman

The Women's Day conundrum

Instead of making sure your company "shows up" as a company that supports women, it's much more productive to spend that time and effort working with women within your organization, says Zambezi's CEO.

Premium
Activism and ads: a messy marriage
May 28, 2017
Foong Li Mei

Activism and ads: a messy marriage

Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.

Premium
Why brands need to stand up for what matters
May 23, 2017
Tricia Weener

Why brands need to stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.

Premium
Why the Fearless Girl should make marketers nervous
Mar 29, 2017
I-Hsien Sherwood, Ilyse Liffreing

Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

Premium
The APAC adland gender gap: Scope, causes and cures
Mar 19, 2017
Robert Sawatzky

The APAC adland gender gap: Scope, causes and cures

We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.

Premium
Japan’s data gap feeds the gender gap
Mar 19, 2017
David Blecken

Japan’s data gap feeds the gender gap

One creative director in Tokyo is frustrated by a reluctance to speak out, but believes numbers can help shock the industry into action.

Premium
I hope one day we won't need an International Women's Day
Mar 10, 2017
Julie Purser

I hope one day we won't need an International Women's Day

Will our daughters be fighting the same battles we fight today?

Premium
Gender studies: Highs, lows and soul searching
Mar 7, 2017
Matthew Miller

Gender studies: Highs, lows and soul searching

From men behaving badly to women ascending to power, a look back at recent coverage of gender-equality in the marketing-communications industry.

Premium
The 'She-conomy': Chinese women under 30 are remaking the market
Mar 7, 2017
Jenny Chan 陳詠欣

The 'She-conomy': Chinese women under 30 are remaking the market

What does the emancipation of an entire generation of Chinese women in the new economy mean for brands?

Premium
Mother or mentor? How about both?
Mar 7, 2017
Joanna Catalano

Mother or mentor? How about both?

On International Women's day, iProspect APAC CEO Joanna Catalano asks women to reflect on a powerful opportunity to support and inspire future leaders.