Search results for ""International Women’s Day""

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Can better stock pictures eliminate stereotypes?
May 20, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Marketing Macau's mega-hotels
Apr 22, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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Empowerpuff, girls: Turner's trio celebrates IWD
Mar 7, 2019
Staff Reporters

Empowerpuff, girls: Turner's trio celebrates IWD

Cartoon Network marks International Womens Day by launching a campaign involving its longtime stars the Powerpuff Girls.

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Time for men to pick up 'office housework' too
Mar 7, 2019
Sorcha John

Time for men to pick up 'office housework' too

Iris launches 'The Conscious Calendar' for International Women's Day to help create more gender balance in helping with even the most subtle everyday tasks.

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Havas partners with JCDecaux and Facebook to profile female innovators
Mar 7, 2019
Simon Gwynn

Havas partners with JCDecaux and Facebook to profile female innovators

Media owners have donated sites in London and New York, and digital and print space.

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Advice to young women: Have passion and doubts
Mar 6, 2019
Jingjing Ma

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

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Seen and heard at Spikes Asia 2018
Sep 27, 2018
Staff Reporters

Seen and heard at Spikes Asia 2018

A Spikes Asia 2018 reporters notebook.

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Anomaly launches offering to drive gender equality in marketing
Aug 30, 2018
Lindsay Stein

Anomaly launches offering to drive gender equality in marketing

The agency already has assignments from Unilever and UN Women in New York.

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Are things equal for men and women? Have your say
Apr 5, 2018
Olivia Parker

Are things equal for men and women? Have your say

Do men and women really have the same opportunities at work? Have your say before the end of the week by taking our gender-equality survey, in association with Kantar.

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Agency Report Card 2017: Y&R
Mar 18, 2018
Staff Reporters

Agency Report Card 2017: Y&R

We assess Y&R's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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Unruly launches sexism detection tool for ads
Mar 7, 2018
Faaez Samadi

Unruly launches sexism detection tool for ads

Tool added to UnrulyEQ Max platform to mark International Women’s Day.

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Activism and ads: a messy marriage
May 28, 2017
Foong Li Mei

Activism and ads: a messy marriage

Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.

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The APAC adland gender gap: Scope, causes and cures
Mar 19, 2017
Robert Sawatzky

The APAC adland gender gap: Scope, causes and cures

We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.

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Japan’s data gap feeds the gender gap
Mar 19, 2017
David Blecken

Japan’s data gap feeds the gender gap

One creative director in Tokyo is frustrated by a reluctance to speak out, but believes numbers can help shock the industry into action.

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Gender studies: Highs, lows and soul searching
Mar 7, 2017
Matthew Miller

Gender studies: Highs, lows and soul searching

From men behaving badly to women ascending to power, a look back at recent coverage of gender-equality in the marketing-communications industry.

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International Women's Day: Just another day for brands to sell?
Mar 7, 2017
Soon Chen Kang 江欣珍

International Women's Day: Just another day for brands to sell?

By turning the day into another excuse for retail therapy, have brands lost the thread? And does commercialisation risk a backlash?

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Stereotypes, quotas and the need for awards celebrating women
Mar 7, 2017
Soon Chen Kang 江欣珍, Olivia Parker

Stereotypes, quotas and the need for awards celebrating women

Three judges for Campaign's Women Leading Change Awards dig into misunderstandings about women in leadership positions, the qualities that make great female leaders and more.

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Chinese women in advertising: Beyond the demure and the debauched
Jun 16, 2015
Cheryl Hung

Chinese women in advertising: Beyond the demure and the debauched

Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.

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The (new) dirty word of advertising
Mar 8, 2015
Rebecca Nadilo

The (new) dirty word of advertising

For International Woman’s Day, Rebecca Nadilo, planning director at BBDO Singapore, reflects on 'femvertising' and how far the industry has come (and still has to go) in its depictions of women.

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New campaign against domestic abuse urges women to talk about relationships
Mar 11, 2014
Byravee Iyer

New campaign against domestic abuse urges women to talk about relationships

KUALA LUMPUR - The Women’s Aid Organisation and TBWA\Kuala Lumpur have joined forces to launch #NoExecuseforAbuse, a campaign to raise awareness about domestic violence in Malaysia.