Search results for ""International Women’s Day""

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International Women’s Day: Campaign launches Diversity Hub
Mar 8, 2017
Staff Reporters

International Women’s Day: Campaign launches Diversity Hub

A digital hub, an industry-leading conference, an awards night, a research survey and a print issue... Why limit amplifying gender equality to a single day?

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AKQA broadens female empowerment effort for International Women’s Day
Mar 8, 2012
Jenny Chan 陳詠欣

AKQA broadens female empowerment effort for International Women’s Day

CHINA - The 'You Are' campaign, intended to empower women in rural China and driven by digital agency AKQA Shanghai, has been broadened to become a global effort to create awareness for today's observance of International Women’s Day.

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Havas partners with JCDecaux and Facebook to profile female innovators
Mar 7, 2019
Simon Gwynn

Havas partners with JCDecaux and Facebook to profile female innovators

Media owners have donated sites in London and New York, and digital and print space.

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Empowerpuff, girls: Turner's trio celebrates IWD
Mar 8, 2019
Staff Reporters

Empowerpuff, girls: Turner's trio celebrates IWD

Cartoon Network marks International Womens Day by launching a campaign involving its longtime stars the Powerpuff Girls.

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Time for men to pick up 'office housework' too
Mar 7, 2019
Sorcha John

Time for men to pick up 'office housework' too

Iris launches 'The Conscious Calendar' for International Women's Day to help create more gender balance in helping with even the most subtle everyday tasks.

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Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia
Mar 7, 2019
Yiling Pan

Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia

Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.

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DDB's Wendy Clark on bravery, being underestimated, and belief
Sep 27, 2018
Robert Sawatzky, Rick Boost

DDB's Wendy Clark on bravery, being underestimated, and belief

DDB's global head discusses three pillars for agency success.

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Unruly launches sexism detection tool for ads
Mar 7, 2018
Faaez Samadi

Unruly launches sexism detection tool for ads

Tool added to UnrulyEQ Max platform to mark International Women’s Day.

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Championing change in the age of equality
Jun 18, 2019
Staff Writer

Championing change in the age of equality

Workforces are more diverse than ever, but we still have a long way to go, according to business leaders at a Salesforce roundtable during Campaign Asia’s Women Leading Change conference in Singapore.

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Advice to young women: Have passion and doubts
Mar 7, 2019
Jingjing Ma

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

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This Women's Day, how Asian brands can move beyond gender stereotypes
Feb 25, 2019
Anita Rao Kapur

This Women's Day, how Asian brands can move beyond gender stereotypes

Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.

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Anomaly launches offering to drive gender equality in marketing
Aug 31, 2018
Lindsay Stein

Anomaly launches offering to drive gender equality in marketing

The agency already has assignments from Unilever and UN Women in New York.

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Marketing Macau's mega-hotels
Apr 23, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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The most-read stories of 2017
Dec 21, 2017
Lauren Arena

The most-read stories of 2017

Gearing up for the holidays, we end the year with a round-up of CEI's most-read articles.

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IMEX gets smart about gender equality
Nov 27, 2017
Lauren Arena

IMEX gets smart about gender equality

Following Pink Hour backlash, IMEX Group to launch women's conference in 2018

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“Mischaracterised and undermined”: Women Leading Change winners on adland’s gender diversity efforts
Mar 7, 2019
Faaez Samadi

“Mischaracterised and undermined”: Women Leading Change winners on adland’s gender diversity efforts

Four winners of Campaign Asia-Pacific’s 2018 Women Leading Change Awards assess how the industry is faring on gender diversity ahead of International Women’s Day.

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International Women's Day: Just another day for brands to sell?
Mar 8, 2017
Soon Chen Kang 江欣珍

International Women's Day: Just another day for brands to sell?

By turning the day into another excuse for retail therapy, have brands lost the thread? And does commercialisation risk a backlash?

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Can better stock pictures eliminate stereotypes?
May 21, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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The Women's Day conundrum
Mar 6, 2018
Jean Freeman

The Women's Day conundrum

Instead of making sure your company "shows up" as a company that supports women, it's much more productive to spend that time and effort working with women within your organization, says Zambezi's CEO.

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I hope one day we won't need an International Women's Day
Mar 10, 2017
Julie Purser

I hope one day we won't need an International Women's Day

Will our daughters be fighting the same battles we fight today?