A digital hub, an industry-leading conference, an awards night, a research survey and a print issue... Why limit amplifying gender equality to a single day?
CHINA - The 'You Are' campaign, intended to empower women in rural China and driven by digital agency AKQA Shanghai, has been broadened to become a global effort to create awareness for today's observance of International Women’s Day.
Media owners have donated sites in London and New York, and digital and print space.
Cartoon Network marks International Womens Day by launching a campaign involving its longtime stars the Powerpuff Girls.
Iris launches 'The Conscious Calendar' for International Women's Day to help create more gender balance in helping with even the most subtle everyday tasks.
Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.
DDB's global head discusses three pillars for agency success.
Tool added to UnrulyEQ Max platform to mark International Women’s Day.
The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.
Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.
The agency already has assignments from Unilever and UN Women in New York.
From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.
Gearing up for the holidays, we end the year with a round-up of CEI's most-read articles.
“Mischaracterised and undermined”: Women Leading Change winners on adland’s gender diversity efforts
Four winners of Campaign Asia-Pacific’s 2018 Women Leading Change Awards assess how the industry is faring on gender diversity ahead of International Women’s Day.
Following Pink Hour backlash, IMEX Group to launch women's conference in 2018
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
By turning the day into another excuse for retail therapy, have brands lost the thread? And does commercialisation risk a backlash?
Instead of making sure your company "shows up" as a company that supports women, it's much more productive to spend that time and effort working with women within your organization, says Zambezi's CEO.
Will our daughters be fighting the same battles we fight today?
Amy Ho of Integral Ad Science shares her career path, some of the challenges she's encountered as a woman—and how it felt to be called "bossy" and "intense" during a review.