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Lower tier cities biggest driver of China ecommerce growth
Jul 10, 2019
Faaez Samadi

Lower tier cities biggest driver of China ecommerce growth

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.

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Digital advertising to be more than 50% of spend by 2021
Jul 7, 2019
Staff Reporters

Digital advertising to be more than 50% of spend by 2021

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.

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Mobile adspend gap persists, especially in certain markets
Oct 18, 2017
Matthew Miller

Mobile adspend gap persists, especially in certain markets

TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.

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A tale of two Asias in Zenith's adspend forecast
Sep 11, 2017
Matthew Miller

A tale of two Asias in Zenith's adspend forecast

TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.

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Pain points: The skill gaps hurting marketers the most
Aug 17, 2017
Staff Reporters

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

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