TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.
TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.
TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.