The Association of Women For Action and Research (AWARE) Singapore partnered with digital agency Xpointo Media to coax Singaporeans to pledge their support for ending violence against women. The collaboration used an art fest combined with social media to engage and unite people in the city.
Samsung has created a film to reveal the full 13-man squad for its Galaxy football team, ahead of a winner-takes-all match against aliens on a "virtual football pitch".
NEW ZEALAND - A bright blue skull emerges from a liquid pool, a white lily shatters, a Russian doll explodes and a hairless cat shakes in a striking campaign for the 2014 season of the New Zealand Symphony Orchestra (NZSO).
SINGAPORE - Community Chest, a non-profit organisation raising funds for social-service programmes, has launched ‘Dreams’, an outdoor campaign created by Tribal Worldwide Singapore to turn billboards into digital donation boxes. People can easily tap their EZ-Link card (a contactless smart card that Singaporeans use to pay for public transport), to do social good on-the-go.
HO CHI MINH CITY - Vietnamese yogurt brand YoMost invites Vietnamese youth to create a ‘YoList’ of things they want to experience through a digital platform created by Leo Burnett Vietnam.
ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.
HONG KONG - Doting mothers in Hong Kong may not realise the danger of indulging their precious baby's picky-eating habits. To raise awareness, Leo Burnett (LB) Hong Kong has launched an ad campaign titled “Are you sure?“ for Abbott’s PediaSure.
ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.
SINGAPORE – Castrol has chosen an emotional appeal in its first marketing campaign for its Power 1 motor oil.
MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.
To counteract a stuffy image and market its 3G service to teenagers, Thailand telco AIS gave young fans a chance to interact with teen heartthrob James Jirayu.
LONDON - With the growing importance of Mainland tourists and shoppers, luxury London department store Harrods is staging an interactive Christmas treasure hunt on Weibo to engage with Chinese customers.
KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.
Piaggio worked with Sofresh to create a digital campaign featuring an interactive online video to unveil the Vespa LXV in a competitive market.
SHANGHAI - The North Face's most recent campaign for China, entitled ‘The Next Explorer’, veers away from the brand's traditional product-led communications.
JAKARTA – Flavoured-drink maker Mizone launched Tembak-TembakanCoco Pina, which it bills as Indonesia’s first branded bookmarklet game, to promote its new variant, MizoneCocoPina.
On 7 December, as Shanghai's poor air quality went literally off the charts, Coca-Cola's Minute Maid brand sent reps to the Bund, Jing An Temple and other populated places with giant bouquets of balloons. The teams gave away the orange balloons and bottles of juice to brighten up the day as the orange-level haze alert remained in effect. The entire campaign took 24 hours from concept to execution by Saatchi & Saatchi Shanghai.
HSIN-CHU - An emotional mini-film by Kingston attempts to inject warmth into a data-storage device by retelling a story about a memory, with the product appearing for only two seconds.
Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.
Alibaba’s “11.11 Shopping Festival” for Tmall.com and Taobao Marketplace reached a new high for sales in its fifth year this year thanks to a concerted campaign in the online, offline and mobile spaces.