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CASE STUDY: AWARE Singapore battles violence against women with social media and art
Dec 19, 2013
Sophie Chen

CASE STUDY: AWARE Singapore battles violence against women with social media and art

The Association of Women For Action and Research (AWARE) Singapore partnered with digital agency Xpointo Media to coax Singaporeans to pledge their support for ending violence against women. The collaboration used an art fest combined with social media to engage and unite people in the city.

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Samsung unveils full star-studded football squad for match against 'alien invaders'
Dec 19, 2013
Matthew Chapman

Samsung unveils full star-studded football squad for match against 'alien invaders'

Samsung has created a film to reveal the full 13-man squad for its Galaxy football team, ahead of a winner-takes-all match against aliens on a "virtual football pitch".

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Visuals in New Zealand Symphony campaign match music's intensity
Dec 18, 2013
Matthew Miller

Visuals in New Zealand Symphony campaign match music's intensity

NEW ZEALAND - A bright blue skull emerges from a liquid pool, a white lily shatters, a Russian doll explodes and a hairless cat shakes in a striking campaign for the 2014 season of the New Zealand Symphony Orchestra (NZSO).

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Community Chest creates RFID billboards for easy donation
Dec 18, 2013
Sophie Chen

Community Chest creates RFID billboards for easy donation

SINGAPORE - Community Chest, a non-profit organisation raising funds for social-service programmes, has launched ‘Dreams’, an outdoor campaign created by Tribal Worldwide Singapore to turn billboards into digital donation boxes. People can easily tap their EZ-Link card (a contactless smart card that Singaporeans use to pay for public transport), to do social good on-the-go.

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YoMost encourages Vietnamese youth to live it up
Dec 17, 2013
Sophie Chen

YoMost encourages Vietnamese youth to live it up

HO CHI MINH CITY - Vietnamese yogurt brand YoMost invites Vietnamese youth to create a ‘YoList’ of things they want to experience through a digital platform created by Leo Burnett Vietnam.

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2013 holiday ad extravaganza: Part 2
Dec 16, 2013
Staff Reporters

2013 holiday ad extravaganza: Part 2

ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.

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Abbott strives to smash picky-eating myths
Dec 16, 2013
Benjamin Li

Abbott strives to smash picky-eating myths

HONG KONG - Doting mothers in Hong Kong may not realise the danger of indulging their precious baby's picky-eating habits. To raise awareness, Leo Burnett (LB) Hong Kong has launched an ad campaign titled “Are you sure?“ for Abbott’s PediaSure.

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2013 holiday ad extravaganza: Part 1
Dec 15, 2013
Staff Reporters

2013 holiday ad extravaganza: Part 1

ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.

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Castrol stirs up conversation with bikers via digital campaign
Dec 15, 2013
Sophie Chen

Castrol stirs up conversation with bikers via digital campaign

SINGAPORE – Castrol has chosen an emotional appeal in its first marketing campaign for its Power 1 motor oil.

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Closer look: Pantene's Philippines campaign to empower women
Dec 12, 2013
Racheal Lee

Closer look: Pantene's Philippines campaign to empower women

MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.

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CASE STUDY: How AIS marketed its 3G service to Thai teens
Dec 10, 2013
Racheal Lee

CASE STUDY: How AIS marketed its 3G service to Thai teens

To counteract a stuffy image and market its 3G service to teenagers, Thailand telco AIS gave young fans a chance to interact with teen heartthrob James Jirayu.

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Harrods lures Chinese tourists with Christmas Treasure Hunt on Weibo
Dec 9, 2013
Benjamin Li

Harrods lures Chinese tourists with Christmas Treasure Hunt on Weibo

LONDON - With the growing importance of Mainland tourists and shoppers, luxury London department store Harrods is staging an interactive Christmas treasure hunt on Weibo to engage with Chinese customers.

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Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom
Dec 9, 2013
Staff Reporters

Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom

KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.

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CASE STUDY: How interactive video promoted Piaggio's premium scooter in Vietnam
Dec 9, 2013
Sophie Chen

CASE STUDY: How interactive video promoted Piaggio's premium scooter in Vietnam

Piaggio worked with Sofresh to create a digital campaign featuring an interactive online video to unveil the Vespa LXV in a competitive market.

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The North Face emphasises spirit of exploration with Jimmy Chin
Dec 8, 2013
Jenny Chan 陳詠欣

The North Face emphasises spirit of exploration with Jimmy Chin

SHANGHAI - The North Face's most recent campaign for China, entitled ‘The Next Explorer’, veers away from the brand's traditional product-led communications.

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Mizone aims to lift monsoon gloom with browser game
Dec 8, 2013
Staff Reporters

Mizone aims to lift monsoon gloom with browser game

JAKARTA – Flavoured-drink maker Mizone launched Tembak-TembakanCoco Pina, which it bills as Indonesia’s first branded bookmarklet game, to promote its new variant, MizoneCocoPina.

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Minute Maid adds spots of 'sunshine' to grey Shanghai haze
Dec 8, 2013
Jenny Chan 陳詠欣

Minute Maid adds spots of 'sunshine' to grey Shanghai haze

On 7 December, as Shanghai's poor air quality went literally off the charts, Coca-Cola's Minute Maid brand sent reps to the Bund, Jing An Temple and other populated places with giant bouquets of balloons. The teams gave away the orange balloons and bottles of juice to brighten up the day as the orange-level haze alert remained in effect. The entire campaign took 24 hours from concept to execution by Saatchi & Saatchi Shanghai.

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Kingston re-enacts true story, immortalises widow's memories in a flash drive
Dec 5, 2013
Jenny Chan 陳詠欣

Kingston re-enacts true story, immortalises widow's memories in a flash drive

HSIN-CHU - An emotional mini-film by Kingston attempts to inject warmth into a data-storage device by retelling a story about a memory, with the product appearing for only two seconds.

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CASE STUDY: How Tourism Australia used branded content to reach Malaysians
Dec 4, 2013
Staff Reporters

CASE STUDY: How Tourism Australia used branded content to reach Malaysians

Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.

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CASE STUDY: How Alibaba hit record high sales for Double 11
Dec 3, 2013
Sophie Chen

CASE STUDY: How Alibaba hit record high sales for Double 11

Alibaba’s “11.11 Shopping Festival” for Tmall.com and Taobao Marketplace reached a new high for sales in its fifth year this year thanks to a concerted campaign in the online, offline and mobile spaces.