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Top 10 Christmas Ads
Dec 19, 2011
Staff Reporters

Top 10 Christmas Ads

In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.

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Heineken challenges beer lovers with Christmas memory game
Dec 19, 2011
Benjamin Li

Heineken challenges beer lovers with Christmas memory game

Heineken and Dutch independent digital marketing agency Energize are challenging beer drinkers this Christmas with an interactive campaign, ‘Discover the Entrance’, on China’s second-biggest video website Tudou.

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Philippines Department of Tourism appoints BBDO Guerrero
Dec 19, 2011
Unknown Unknown

Philippines Department of Tourism appoints BBDO Guerrero

SINGAPORE - BBDO Guerrero | Proximity Philippines has been appointed agency of record for the Philippines Department of Tourism, tasked with creating an idea that will shape all forms of communication for domestic and international tourism.

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Pepsi and My Shelter Foundation invite you to ‘Give the Gift of Light’
Dec 18, 2011
Staff Reporters

Pepsi and My Shelter Foundation invite you to ‘Give the Gift of Light’

MANILA - Pepsi Philippines is partnering with My Shelter Foundation, to install more solar bottle lights this Christmas, via a campaign devised by BBDO Guerrero.

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Pacific Place launches angel-themed Christmas campaign in Hong Kong
Dec 18, 2011
Benjamin Li

Pacific Place launches angel-themed Christmas campaign in Hong Kong

Pacific Place is comparing loved ones to celestial beings in its 'Could it be my angel?' ad campaign for the festive season.

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Dec 18, 2011
Emily Tan

"Satanic" church billboard in NZ draws global attention

AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.

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Century-old Eu Yan Sang launches ‘Talking to babies’ cartoon ad for its new product launch
Dec 15, 2011
Benjamin Li

Century-old Eu Yan Sang launches ‘Talking to babies’ cartoon ad for its new product launch

Century-old Chinese healthcare company Eu Yan Sang's has broken away from its past 'serious and professional' advertising format, by rolling a new cartoon ad campaign 'Talking to babies'. This promotes its newly launched 'infant digestive support formula' - in sugar-free tea-bag format with natural ingredients.

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BETC Euro RSCG ponders Asia launch
Dec 14, 2011
Racheal Lee

BETC Euro RSCG ponders Asia launch

PARIS - BETC Euro RSCG is looking to expand to Asia, in particular developing its presence in Shanghai “as soon as possible”. It aims to work with international brands who want to develop in Asia, as well as major Asian brands.

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Ogilvy & Mather wins global Philips business
Dec 13, 2011
Matt Williams, Paul Howell

Ogilvy & Mather wins global Philips business

GLOBAL - Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its US$465 million global advertising account.

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Far East launches integrated campaign for its first SoHo project
Dec 12, 2011
Staff Reporters

Far East launches integrated campaign for its first SoHo project

SINGAPORE - Far East Organisation has launched an integrated campaign for The Scotts Tower project to define the 'SoHo (small office, home office)' style of living in Singapore.

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Former Miss India helps promote her current employer British Airways
Dec 11, 2011
Paul Howell

Former Miss India helps promote her current employer British Airways

MUMBAI - BBH Asia-Pacific has leveraged on one of its client's employees in its latest campaign for British Airways. Former Miss India, and now flight attendant Manisha Kohli is also providing the face for the airline in key cities in India.

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Singapore Army shares real-life stories
Dec 11, 2011
Racheal Lee

Singapore Army shares real-life stories

SINGAPORE - The Singapore Army has launched a campaign, entitled 'Army ops diary', to reach out and connect with both the general public, as well as potential new recruits, via agency Mandate Advertising International.

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Leo Burnett Korea promotes Youmi Cho to managing director
Dec 8, 2011
Staff Reporters

Leo Burnett Korea promotes Youmi Cho to managing director

SEOUL - Leo Burnett Korea has promoted Youmi Cho to the post of managing director from her role as agency general manager.

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Volvo appoints Arnold as lead global creative agency
Dec 8, 2011
Daniel Farey-Jones

Volvo appoints Arnold as lead global creative agency

SHANGHAI - Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide without a pitch.

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Case Study: How Prudential got young adults thinking about life insurance
Dec 8, 2011
Staff Reporters

Case Study: How Prudential got young adults thinking about life insurance

Prudential recently launched PRUlife, a life insurance policy created for young adults. Rather than push insurance directly at Malaysian youth, Prudential and its agency, NagaDDB, opted to engage them in conversation and build a relationship with them.

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Melbourne hotel group turns guests in to art theives
Dec 7, 2011
Paul Howell

Melbourne hotel group turns guests in to art theives

MELBOURNE - Art Series Hotels, which has three boutique properties in Melbourne, is challenging its guests to steal a US$15,000 piece of art from its walls.

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Coca-Cola brings happiness to overseas Filipino workers this Christmas
Dec 7, 2011
Racheal Lee

Coca-Cola brings happiness to overseas Filipino workers this Christmas

THE PHILIPPINES - Coca-Cola has brought joy and happiness to overseas Filipinos workers (OFW) this Christmas, through the 'Coca-Cola Where Will Happiness Strike Next: The OFW Project'.

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BBH intern living as a migrant worker in Singapore
Dec 6, 2011
Staff Reporters

BBH intern living as a migrant worker in Singapore

SINGAPORE - A 22-year old Briton is living and working as a migrant worker for two weeks (ending 18 December) in Singapore as part of an internship project.

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CASE STUDY: Dettol's unique word-of-mouth campaign in China
Dec 6, 2011
Paul Howell

CASE STUDY: Dettol's unique word-of-mouth campaign in China

SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.

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TBWA's CMO Laurie Coots on 'gamification'
Dec 5, 2011
Magz Osborne

TBWA's CMO Laurie Coots on 'gamification'

TBWA Worldwide’s chief marketing officer Laurie Coots talks to Campaign about gamification and doing things “because we should, rather than because we can.”