In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.
Heineken and Dutch independent digital marketing agency Energize are challenging beer drinkers this Christmas with an interactive campaign, ‘Discover the Entrance’, on China’s second-biggest video website Tudou.
SINGAPORE - BBDO Guerrero | Proximity Philippines has been appointed agency of record for the Philippines Department of Tourism, tasked with creating an idea that will shape all forms of communication for domestic and international tourism.
MANILA - Pepsi Philippines is partnering with My Shelter Foundation, to install more solar bottle lights this Christmas, via a campaign devised by BBDO Guerrero.
Pacific Place is comparing loved ones to celestial beings in its 'Could it be my angel?' ad campaign for the festive season.
AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.
Century-old Chinese healthcare company Eu Yan Sang's has broken away from its past 'serious and professional' advertising format, by rolling a new cartoon ad campaign 'Talking to babies'. This promotes its newly launched 'infant digestive support formula' - in sugar-free tea-bag format with natural ingredients.
PARIS - BETC Euro RSCG is looking to expand to Asia, in particular developing its presence in Shanghai “as soon as possible”. It aims to work with international brands who want to develop in Asia, as well as major Asian brands.
GLOBAL - Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its US$465 million global advertising account.
SINGAPORE - Far East Organisation has launched an integrated campaign for The Scotts Tower project to define the 'SoHo (small office, home office)' style of living in Singapore.
MUMBAI - BBH Asia-Pacific has leveraged on one of its client's employees in its latest campaign for British Airways. Former Miss India, and now flight attendant Manisha Kohli is also providing the face for the airline in key cities in India.
SINGAPORE - The Singapore Army has launched a campaign, entitled 'Army ops diary', to reach out and connect with both the general public, as well as potential new recruits, via agency Mandate Advertising International.
SEOUL - Leo Burnett Korea has promoted Youmi Cho to the post of managing director from her role as agency general manager.
SHANGHAI - Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide without a pitch.
Prudential recently launched PRUlife, a life insurance policy created for young adults. Rather than push insurance directly at Malaysian youth, Prudential and its agency, NagaDDB, opted to engage them in conversation and build a relationship with them.
MELBOURNE - Art Series Hotels, which has three boutique properties in Melbourne, is challenging its guests to steal a US$15,000 piece of art from its walls.
THE PHILIPPINES - Coca-Cola has brought joy and happiness to overseas Filipinos workers (OFW) this Christmas, through the 'Coca-Cola Where Will Happiness Strike Next: The OFW Project'.
SINGAPORE - A 22-year old Briton is living and working as a migrant worker for two weeks (ending 18 December) in Singapore as part of an internship project.
SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.
TBWA Worldwide’s chief marketing officer Laurie Coots talks to Campaign about gamification and doing things “because we should, rather than because we can.”