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No thanks, Panadol, let's not 'rethink care' together
Jul 19, 2019
Ad Nut

No thanks, Panadol, let's not 'rethink care' together

How about you just cure my headache?

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Singapore fertility campaign gives birth to criticism and mockery
Jul 18, 2019
Ad Nut

Singapore fertility campaign gives birth to criticism and mockery

‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.

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What wedding faux pas could overshadow this dress?
Jul 17, 2019
Ad Nut

What wedding faux pas could overshadow this dress?

Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.

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Asia-Pacific YouTube Ads Leaderboard: June 2019
Jul 17, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: June 2019

Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Carabao wants to energize Chinese, but can it succeed?
Jul 17, 2019
Jingjing Ma

Carabao wants to energize Chinese, but can it succeed?

A new campaign for the energy drink adopts the tone of a propaganda film, an approach that could fail to resonate with the younger generation.

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Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers
Jul 15, 2019
Staff Reporters

Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers

The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.

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Manchester United scores in China with experience centre and app
Jul 4, 2019
Surekha Ragavan

Manchester United scores in China with experience centre and app

The club continues to flex its muscles in China where its fanbase tips over 100 million.

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Amazon China paints alternative to KOL-driven shopping
Jul 2, 2019
Staff Reporters

Amazon China paints alternative to KOL-driven shopping

'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.

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Puma invites city-goers to run through mythical world
Jul 2, 2019
Staff Reporters

Puma invites city-goers to run through mythical world

Interactive running experience created by MediaMonks opened in Shanghai's city centre on Monday

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Photos: Levi’s celebrates 501 Day with region-wide activations
Jul 2, 2019
Megan Gell

Photos: Levi’s celebrates 501 Day with region-wide activations

The birth of the blue jean was celebrated across Asia with tailor-shop experiences and live performances.

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Don't be a Stranger spoiler
Jul 1, 2019
Ad Nut

Don't be a Stranger spoiler

What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.

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Women's World Cup spots score terribly on branding and sales measures
Jul 1, 2019
Daniel Farey-Jones

Women's World Cup spots score terribly on branding and sales measures

Public found the ads involving and emotional but weren't sure which brands they were for.

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How YouTube helped Decathlon drive personal ads at scale
Jun 27, 2019
Staff Reporters

How YouTube helped Decathlon drive personal ads at scale

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.

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Dear Singapore: It's OK to take a break. Love, Sentosa
Jun 27, 2019
Ad Nut

Dear Singapore: It's OK to take a break. Love, Sentosa

'Make time' campaign, via BBH Singapore, includes TV, OOH and research showing just how reluctant people are to let themselves, and their kids, relax for a while.

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The star of this DBS ad is huge and hare-y
Jun 26, 2019
Ad Nut

The star of this DBS ad is huge and hare-y

TSLA sends a large leporid (look it up) hopping through the streets of Singapore.

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Do you like your insurance ads short and cheeky, or long and weepy?
Jun 26, 2019
Ad Nut

Do you like your insurance ads short and cheeky, or long and weepy?

Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.

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Asia-Pacific YouTube Ads Leaderboard: May 2019
Jun 18, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: May 2019

McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.

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What will daily life be like with 5G?
Jun 17, 2019
Staff Reporters

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

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Apple greets Thailand with splashes of daily colour
Jun 13, 2019
Ad Nut

Apple greets Thailand with splashes of daily colour

TBWA Media Arts Lab created seven bright videos highlighting the colours traditionally associated with each day of the week.

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2019 Cannes contenders: APAC agency leaders pick the top work
Jun 13, 2019
Staff Reporters

2019 Cannes contenders: APAC agency leaders pick the top work

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

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