How about you just cure my headache?
‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.
Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.
Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.
A new campaign for the energy drink adopts the tone of a propaganda film, an approach that could fail to resonate with the younger generation.
The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.
The club continues to flex its muscles in China where its fanbase tips over 100 million.
'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.
Interactive running experience created by MediaMonks opened in Shanghai's city centre on Monday
The birth of the blue jean was celebrated across Asia with tailor-shop experiences and live performances.
What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.
Public found the ads involving and emotional but weren't sure which brands they were for.
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
'Make time' campaign, via BBH Singapore, includes TV, OOH and research showing just how reluctant people are to let themselves, and their kids, relax for a while.
TSLA sends a large leporid (look it up) hopping through the streets of Singapore.
Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.
McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.
In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.
TBWA Media Arts Lab created seven bright videos highlighting the colours traditionally associated with each day of the week.
We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.