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For CNY, Superunion invites you to join a Rat Race
Jan 24, 2020
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For CNY, Superunion invites you to join a Rat Race

One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.

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Take this Subaru and call me in the morning
Jan 23, 2020
Ad Nut

Take this Subaru and call me in the morning

Clever campaign treats a car as if it were a prescription medicine.

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Energy drink spotlights Vietnam's everyday heroes
Jan 23, 2020
Ad Nut

Energy drink spotlights Vietnam's everyday heroes

The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.

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Anomaly 'fires' Aussie staff to help devastation Down Under
Jan 22, 2020
Oliver McAteer

Anomaly 'fires' Aussie staff to help devastation Down Under

'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

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Airbnb China inverts CNY travel tradition in 'Fu'
Jan 22, 2020
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Airbnb China inverts CNY travel tradition in 'Fu'

The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.

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AIA shows Malaysia the 'Ong-ly way' to prosper
Jan 22, 2020
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AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

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KFC ad takes heat for 'sexist grooming' of boys
Jan 21, 2020
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KFC ad takes heat for 'sexist grooming' of boys

The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.

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AirAsia shows CNY travel through a young boy's eyes
Jan 21, 2020
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AirAsia shows CNY travel through a young boy's eyes

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

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Expedia releases tactical Canada ad following Harry and Meghan news
Jan 20, 2020
Gurjit Degun

Expedia releases tactical Canada ad following Harry and Meghan news

Work was created by Saatchi & Saatchi.

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Attending CNY in virtual reality is not advised
Jan 20, 2020
Ad Nut

Attending CNY in virtual reality is not advised

Easily the year's most amusing CNY film comes from Reprise Digital and Malaysian electric company Tenaga Nasional Berhad (TNB).

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Petronas CNY film celebrates the fabric of family bonds
Jan 20, 2020
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Petronas CNY film celebrates the fabric of family bonds

Ensemble Worldwide's 2020 offering shows the creation of a blanket made from multiple family members' old items of clothing.

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Have luxury brands learned their lessons about CNY campaigns?
Jan 19, 2020
Yaling Jiang

Have luxury brands learned their lessons about CNY campaigns?

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.

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The International Red Cross brings peace to Fortnite
Jan 19, 2020
Michael Heusner

The International Red Cross brings peace to Fortnite

In Fortnite's new liferun mode your mission is to... save people?

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Giant pineapple rolls across Singapore in Caltex campaign
Jan 15, 2020
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Giant pineapple rolls across Singapore in Caltex campaign

To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.

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Olay celebrates importance of 'besties' in China
Jan 15, 2020
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Olay celebrates importance of 'besties' in China

Campaign by Grey Hong Kong focuses on best friends who always have each other's back.

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Studio Ghibli creates charming animation for Lawson
Jan 15, 2020
Ad Nut

Studio Ghibli creates charming animation for Lawson

A short, heartwarming sequel to a 2001 ad.

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Does the DBS Paylah app make it too easy to give CNY red packets?
Jan 15, 2020
Ad Nut

Does the DBS Paylah app make it too easy to give CNY red packets?

The 'Huat Ah' guy returns, in a new CNY ad for DBS by The Secret Little Agency and Sweetshop director Simon Cracknell.

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Reebok's new spot with Conor McGregor is a brilliant casserole of WTFery
Jan 14, 2020
Oliver McAteer

Reebok's new spot with Conor McGregor is a brilliant casserole of WTFery

It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.

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AXA presents a grim 'Family portrait'
Jan 14, 2020
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AXA presents a grim 'Family portrait'

A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?

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Watch Apple's CNY film starring Zhou Xun
Jan 13, 2020
Ad Nut

Watch Apple's CNY film starring Zhou Xun

The eight-minute holiday film touches on similar themes to last year's effort, but is even more more satisfying.

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