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Lazada wants singles to have a love affair...with a discount mop
Nov 5, 2019
Staff Reporters

Lazada wants singles to have a love affair...with a discount mop

The Secret Little Agency has created its first regional work for Lazada in time for the 11.11 shopping season.

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See the latest APAC YouTube Ads Leaderboard
Nov 3, 2019
Staff Reporters

See the latest APAC YouTube Ads Leaderboard

Dove, Coca-Cola, eBay, Closeup, Pocari Sweat, and more appear in this month's list of the top ad video in APAC markets.

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New look for FairPrice aims to accentuate quality, origin, nutrition
Oct 28, 2019
Staff Reporters

New look for FairPrice aims to accentuate quality, origin, nutrition

Superunion creates a unified look for the NTUC house brand.

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Sprite mixes it up in China with 'alternative' couples... maybe.
Oct 6, 2019
Staff Reporters

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”

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App uses tactile feedback to teach breast self-exam techniques
Oct 1, 2019
Staff Reporters

App uses tactile feedback to teach breast self-exam techniques

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

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How Mondelez and Silverpush snared Spider-Man fans for Oreo
Sep 23, 2019
Staff Reporters

How Mondelez and Silverpush snared Spider-Man fans for Oreo

CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.

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Asia-Pacific YouTube Ads Leaderboard: August 2019
Sep 18, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: August 2019

Videos from SK-II, Kia, Shopee, Kao, Petronas, Samsung, Vivo, Circles Life and more appear in this month's list of the top ad in each of 13 APAC markets.

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Photos: Zalora launches ‘interactive playground’ for brands
Sep 11, 2019
Staff Reporters

Photos: Zalora launches ‘interactive playground’ for brands

A merging of online and offline in a wild neon-lit activation.

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Asia-Pacific YouTube Ads Leaderboard: July 2019
Aug 15, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: July 2019

Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Jason Statham endorses Saleen Automotive in China
Jul 24, 2019
Staff Reporters

Jason Statham endorses Saleen Automotive in China

The actor's first work for the American high-performance car maker has already hit the market.

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Fiery rebrand adds spice to Mamee's 'Slrp' noodles
Jul 23, 2019
Staff Reporters

Fiery rebrand adds spice to Mamee's 'Slrp' noodles

A rebranding effort by Jones Knowles Ritchie aims to make the Malaysian brand stand out on shelves.

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Asia-Pacific YouTube Ads Leaderboard: June 2019
Jul 16, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: June 2019

Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers
Jul 14, 2019
Staff Reporters

Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers

The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.

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Amazon China paints alternative to KOL-driven shopping
Jul 1, 2019
Staff Reporters

Amazon China paints alternative to KOL-driven shopping

'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.

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Puma invites city-goers to run through mythical world
Jul 1, 2019
Staff Reporters

Puma invites city-goers to run through mythical world

Interactive running experience created by MediaMonks opened in Shanghai's city centre on Monday

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How YouTube helped Decathlon drive personal ads at scale
Jun 26, 2019
Staff Reporters

How YouTube helped Decathlon drive personal ads at scale

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.

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Asia-Pacific YouTube Ads Leaderboard: May 2019
Jun 17, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: May 2019

McDonald's, Samsung, GNX, Vivo, SK-II, Watsons, Lactum, Honor, AIS and more appear in this month's list of the top ad video in each of 13 APAC markets.

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What will daily life be like with 5G?
Jun 16, 2019
Staff Reporters

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

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2019 Cannes contenders: APAC agency leaders pick the top work
Jun 12, 2019
Staff Reporters

2019 Cannes contenders: APAC agency leaders pick the top work

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

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Asia-Pacific YouTube Ads Leaderboard: April 2019
May 16, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: April 2019

Hyundai, Apple, Sega, Cherifer Vitamins, Dumex Dugro, Go-Jek, Oppo, Shopee and more appear in this month's list of the top ad video in each of 13 APAC markets.

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