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Asia-Pacific YouTube Ads Leaderboard: November 2018
Dec 20, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: November 2018

Samsung, Nescafe, Bilbil.com, Google, Celcom Axiata, OPPO, Zalora, Gunny Mobi and more appear in this month's list of the top ad video in each of 12 APAC markets.

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Dribble and shoot for the stars with new Nike China LeBron James ad
Nov 26, 2018
Staff Reporters

Dribble and shoot for the stars with new Nike China LeBron James ad

The new campaign aims to empower Chinese fans to the sports pitch and beyond.

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Asia-Pacific YouTube Ads Leaderboard: October 2018
Nov 22, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: October 2018

Apple, HSBC, Honda, Shopee, Glico, Mitsubishi, Lifebuoy and more appear in this month's list of the top ad video in each of 12 APAC markets.

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Asia-Pacific YouTube Ads Leaderboard: September 2018
Oct 21, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: September 2018

See the top ad video of the month in 12 APAC markets.

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McCann and NCSS team up to fight mental health stigma in Singapore
Oct 8, 2018
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McCann and NCSS team up to fight mental health stigma in Singapore

‘Beyond the Label’ campaign responds to study on Singaporean attitudes toward mental health.

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Asia-Pacific YouTube Ads Leaderboard: August 2018
Sep 17, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: August 2018

Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
Aug 15, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: July 2017

Laughs and adventures abound in this month's leaderboard, featuring Biti's Hunter (Vietnam), Samsung (Vietnam and India), Toyota (Taiwan), Gunny Mobi (Vietnam), XFlag (Japan) and more.

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Asia-Pacific YouTube Ads Leaderboard: June 2018
Jul 16, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: June 2018

Ramadan and World Cup spots featured prominently in June's most-watched YouTube ads list.

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How Mainland Cheese got people to spend hours puzzling over its products
Jun 17, 2018
Staff Reporters

How Mainland Cheese got people to spend hours puzzling over its products

CASE STUDY: A Colenso BBDO direct-mail campaign for Mainland Cheese flipped onto its head the idea that brand interactions should only ever be quick and painless.

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Budweiser’s World Cup message in a bottle
Jun 14, 2018
Staff Reporters

Budweiser’s World Cup message in a bottle

JKR Shanghai’s designs try to communicate across China’s “sea of sponsorship advertising”

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Asia-Pacific YouTube Ads Leaderboard: April 2018
May 22, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: April 2018

A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.

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Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
May 22, 2018
Staff Reporters

Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists

Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.

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Asia-Pacific YouTube Ads Leaderboard: March 2018
Apr 19, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: March 2018

Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.

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Uber sells to Grab: A look back at the brand's SEA ads
Mar 25, 2018
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Uber sells to Grab: A look back at the brand's SEA ads

As the ride-sharing company sells its Southeast Asia operations to Grab, we take a look at how the brand tried to appeal to consumers.

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Asia-Pacific YouTube Ads Leaderboard: February 2017
Mar 18, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: February 2017

Ads from Indonesia, Malaysia, Japan, China, Vietnam, Korea, Singapore and India make the latest top 10 list.

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Photos: Cathay Pacific and McCann take in-town check-in to a new level
Mar 15, 2018
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Photos: Cathay Pacific and McCann take in-town check-in to a new level

The airline built facsimiles of its check-in counters and gates in a busy shopping district.

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Stephen Hawking: How brands harnessed the physicist's star power
Mar 14, 2018
Staff Reporters

Stephen Hawking: How brands harnessed the physicist's star power

World-renowned physicist Stephen Hawking has died aged 76. Campaign showcases his best-known work with brands over the years.

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Zalora tweaks brand with 'You own now' campaign
Feb 26, 2018
Staff Reporters

Zalora tweaks brand with 'You own now' campaign

A brand refresh by WPP's Superunion strives for "a more ownable and modern look".

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Asia-Pacific YouTube Ads Leaderboard: January 2018
Feb 20, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: January 2018

From action-packed games to Japanese fairy tales, the top ads in January are linked by the theme of strong story-telling.

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Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day
Feb 14, 2018
Staff Reporters

Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day

The final instalment of our unscientific and rather frivolous advertising face-off. Today's contestants: Shoppee, Alibaba and TNB.

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