Articles: 22 Results Filter results»
Order By: Latest
Premium
Year in review: The 10 ads that made us cheer
Dec 19, 2016
Staff Reporters

Year in review: The 10 ads that made us cheer

Our review of the year continues with our staff picks for the best work.

Premium
Private view: Smart kids and immunity to stunts
Dec 16, 2016
Staff Reporters

Private view: Smart kids and immunity to stunts

Kitty Lun and Paolo Arevalo share their thoughts on work from Uber, Coca-Cola, Bar-B-Q Plaza, Cathay Pacific and CineMalaya.

Premium
Asia-Pacific YouTube Ads Leaderboard: November 2016
Dec 5, 2016
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: November 2016

See the month's most popular ad videos on YouTube.

Premium
HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers
Nov 30, 2016
Staff Reporters

HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers

Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.

Premium
BBH celebrates 20 years in Singapore
Nov 21, 2016
Staff Reporters

BBH celebrates 20 years in Singapore

Watch this fun film from BBH Singapore, celebrating 20 years in the country.

Premium
Asia-Pacific YouTube Ads Leaderboard: October 2016
Nov 4, 2016
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: October 2016

See the month's most popular ad videos on YouTube.

Premium
Private view: Nursery crimes, unlimited stadiums and Big Gulps
Oct 31, 2016
Staff Reporters

Private view: Nursery crimes, unlimited stadiums and Big Gulps

Nora Manjit and Suthisak Sucharittanonta share their reactions to work from PS The Children, Cadbury, Mondelez, Nanfu Battery, Nike and 7-Eleven.

Premium
How emotional context captured attention for BBC Earth Asia
Oct 25, 2016
Staff Reporters

How emotional context captured attention for BBC Earth Asia

CASE STUDY: For the launch of BBC Earth Asia, Vizeum delivered 162 videos that were created to match specific emotional states of online users.

Premium
Asia's thumb-stopping work: S:um37, Walt Disney Studios Taiwan & LG
Oct 24, 2016
Staff Reporters

Asia's thumb-stopping work: S:um37, Walt Disney Studios Taiwan & LG

Creative Shop Picks: How S:um37 connected with Korean women on Instagram, Walt Disney stoked buzz for Star Wars in Taiwan and LG found the right audience for its flagship model.

Premium
Asia-Pacific YouTube Ads Leaderboard: September 2016
Oct 11, 2016
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: September 2016

This month's most popular ad videos on YouTube run the gamut from 13-minute dramas to 30-second comedies.

Premium
Private view: Love, quality time, coming out and Communist rappers
Oct 6, 2016
Staff Reporters

Private view: Love, quality time, coming out and Communist rappers

Barry Wong and Troy Lim share their reactions to work from Toyota, Big Bazaar, Smart Communications, Lego, and Communist Youth League.

Premium
How Mercedes got 2,000 sales leads in Hong Kong
Oct 5, 2016
Staff Reporters

How Mercedes got 2,000 sales leads in Hong Kong

Case study: The brand, with Pico, threw a large-scale introduction event for the E-class.

Premium
Asia-Pacific YouTube Ads Leaderboard: August 2016
Sep 6, 2016
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: August 2016

Trailers for movies and video games join Suntory, Bajaj, Head & Shoulders and other brands on this month's list.

Premium
Asia's thumb-stopping work: Tresemme and Citiesocial
Sep 5, 2016
Staff Reporters

Asia's thumb-stopping work: Tresemme and Citiesocial

Creative Shop Picks: TRESemme targets premium perceptions while Citiesocial goes for deeper engagement to boost conversions.

Premium
Private view: Nappy claims don't hold water, pre-approval for coming out, more
Aug 23, 2016
Staff Reporters

Private view: Nappy claims don't hold water, pre-approval for coming out, more

Paul Catmur and Ng Heok Seong give their opinions on charismatic pork slices, shallow motorbike storytelling and more.

Premium
CASE STUDY: Mobile-friendly UGC campaign overachieves for HKTB
Aug 8, 2016
Staff Reporters

CASE STUDY: Mobile-friendly UGC campaign overachieves for HKTB

In its first user-generated campaign, the HKTB enticed past visitors to spread the word about the city's unknown experiences.

Premium
CASE STUDY: Rebooting the Powerpuff Girls
Aug 1, 2016
Staff Reporters

CASE STUDY: Rebooting the Powerpuff Girls

How Turner Asia-Pacific reached young new fans, and their parents, for the relaunch of a beloved animated series.

Premium
CASE STUDY: How Meritus Hotels & Resorts transformed email engagement
Jul 22, 2016
Staff Reporters

CASE STUDY: How Meritus Hotels & Resorts transformed email engagement

Meritus Hotels & Resorts needed to expand its reach and get better at managing customer engagement and marketing via email.

Premium
Asia-Pacific YouTube Ads Leaderboard: May 2016
Jun 2, 2016
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: May 2016

A tale of mother's love from Nestle Philippines tops this month's list, which also includes Sony, Axe, Tung-I Noodle and Etude.

Premium
CASE STUDY: How 'AdaAqua' got Indonesians focused on hydration
May 26, 2016
Staff Reporters

CASE STUDY: How 'AdaAqua' got Indonesians focused on hydration

Y&R and VML Indonesia helped Danone Waters Indonesia increase sales by nearly 20 percent (and won an APAC Effie) with a multifaceted campaign based on awkward moments for people who let themselves get a bit too dehydrated.

Filter results

Date

Article Type

Site Category

Author