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Empty Coke glass inspires illustrators for campaign via McDonald's
Aug 18, 2015
Staff Reporters

Empty Coke glass inspires illustrators for campaign via McDonald's

For its 2015 drinking-glass giveaway through McDonald's, Coca-Cola worked with Arcade for a campaign to run in 22 markets in Asia Pacific, The Middle East and Africa. Arcade worked with Kult in Singapore, which invited six artists to create illustrations inspired by their country during a specific year that McDonald's released a previous Coke glass. The artists worked with a template containing the outline of the glass and were asked to integrate various branded elements while also retaining their own style. Please see the image captions for additional details (provided by Kult).

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Lego builds Singapore of the future for SG50, with help from kids
Aug 3, 2015
Staff Reporters

Lego builds Singapore of the future for SG50, with help from kids

To celebrate Singapore’s 50th birthday Lego teamed up with creative agency Iris to imagine what the nation might look like in the next 50 years.

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CASE STUDY: Sportswear brand lets young Chinese wear emotions on sleeves
Jun 7, 2015
Staff Reporters

CASE STUDY: Sportswear brand lets young Chinese wear emotions on sleeves

CHINA - Working with Cheil Worldwide, sportswear brand Rapido raised its awareness level in China and proved the viability of an innovative product concept: A jacket with an LED-equipped sleeve to help connect distant lovers.

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CASE STUDY: Caltex gets brand lift in SEA via game-in-video campaign
May 6, 2015
Staff Reporters

CASE STUDY: Caltex gets brand lift in SEA via game-in-video campaign

The petrol company worked with TubeMogul, MEC and Y&R to significantly improve recognition for its Techron brand using an in-video game experience and programmatic audience targeting across six Southeast Asia markets.

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CASE STUDY: How Tresemmé woke women up from 'sleep styling'
Mar 8, 2015
Staff Reporters

CASE STUDY: How Tresemmé woke women up from 'sleep styling'

Working with Spark PHD, the haircare brand set out to provide daily inspiration with a social campaign focusing on one woman's promise to mix up her look every day for a year.

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