With Halloween nearly upon us, we present a list of the most-shared scary ads, according to Unruly.
SRI LANKA - Two major newspapers made a simple but powerful gesture to honour the country's elders.
SINGAPORE - Sponsored social-media posts opened up into interactive, device-independent ads that helped drive interest for the summer superhero film.
CHINA - With style and originality adidas combines celebrity -including actress Fan Bingbing and the King of Asian Pop, Eason Chan- with everyday people to highlight its latest product launch.
Samsung employed a Hollywood director for an online film that aims to promote the high-end design of its Galaxy Alpha phone. But does the film convey its intended message?
AUSTRALIA - JKR Singapore has carried out a logo and packaging makeover for Aussie underwear brand Bonds, with a brief (sorry) to give the brand a more assertive identity.
SINGAPORE - Outdoor advertising for the film "The Hundred-Foot Journey" periodically emits a whiff of garlic in an attention-getting nod to the film's culinary plot.
THAILAND - Unilever is combining its Wall's ice cream brand with its Lipton iced tea to create Wall's Lipton Crush: a dual-branded frozen novelty set to launch in Thailand in a packaging design by Bluemarlin.
AUSTRALIA - A colourful cast of corporate characters introduces a new fizzy product line for Schweppes' Cool Ridge water in the second episode of an entertaining campaign by BMF Melbourne.
INDONESIA - A TVC by Bates CHI & Partners Jakarta and The Sweet Shop for the A-Mild cigarette brand appears to tacitly admit the inherent danger of the product by equating it with risky, you-only-live-once activities such as cliff jumping.
Chinese luxury brand Goldlion targets successful, fashion-conscious men in a new campaign promoting its fall/winter collection across Greater China. The 'Knowing' ('懂得') campaign, by TBWA Hong Kong, includes outdoor, in-store and digital elements. According to the brand, the target consumers not only invest in luxury goods, but also want to be seen as leaders of a sophisticated lifestyle movement who are 'in the know' about enjoying life. Which leads us to wonder why the plasticised models look so very serious while they enjoy their obviously sophisticated life of motorcycles and small aircraft. Perhaps some of the other 24 visuals in the campaign will show them cracking smiles?
A campaign by Sydney creative agency YOLO for a trio of Australian organisations gives new meaning to the phrase 'above the line' with its simple, memorable message about workplace sexual harassment. The Australian Human Rights Commission (AHRC), Australian Chamber of Commerce and Industry (ACCI) and the Australian Council of Trade Unions (ACTU) spearheaded the campaign in response to 2012 research showing that one in four women and one in six men in the country has experienced workplace sexual harassment. YOLO won the work after a pitch.
SINGAPORE - Property website PropertyGuru.com is getting innovative with its usage of the Great Singapore Sales (GSS) to catch the eye of bargain hunters.
ASIA-PACIFIC - You've seen the splashy, big-budget global World Cup ads. Now check out our collection of more local work, much of it with a definite Asia-Pacific spin.
Bangladesh mobile network Robi Axiata brought together more than 27,000 people for a record-setting gesture of national unity that also increased brand affinity and sales.
Cultural and educational organisation The British Council, working with Grey Group, has launched an innovative online banner ad. Appearing in Singapore, Malaysia, Shanghai and Bangkok, the ‘Know Your English’ banner tracks when a user highlights any word on the page and reveals the meaning of the word as well as an audio clip of its pronunciation. The company reports that the banner has reached 15,861 internet users during a three-day campaign, and that the average interaction rate was 51.8 per cent—19.5 times more than the average rich media ad and 272 times more than a standard banner. Users spent an average of two minutes and 14 seconds interacting with the banner, according to the agency.
A print and digital campaign for Jack Daniels' Tennessee Honey variant by Arnold Furnace features what appears to be a swarm of bees, but on closer inspection proves to be a swarm of festive people. The agency chose the 'Draws a crowd' theme because an approach that worked well in the US and other markets ('A little bit of honey, a whole lot of Jack') did not resonate well in Australia. The agency reports that even Jack Daniels himself is hidden among the buzzing partygoers.
KOREA - Travel agent Tourbaksa, with agency Purple Friends, sent college students to Hokkaido and turned their trip into a spectacle that generated awareness and a significant increase in business.
How Clemenger BBDO worked with Warner Bros. Consumer Products to differentiate NAB from its competitors and reinforce its brand promise of 'More give, less take'.
PediaSure applied a digital approach to help parents with picky eaters in the family.