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Scary movies: The 15 most-shared frightening ads of all time
Oct 28, 2014
Staff Reporters

Scary movies: The 15 most-shared frightening ads of all time

With Halloween nearly upon us, we present a list of the most-shared scary ads, according to Unruly.

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CASE STUDY: Sri Lanka papers respect elders with larger font
Oct 22, 2014
Staff Reporters

CASE STUDY: Sri Lanka papers respect elders with larger font

SRI LANKA - Two major newspapers made a simple but powerful gesture to honour the country's elders.

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CASE STUDY: Interaction captures social users in Spider-man's web
Oct 21, 2014
Staff Reporters

CASE STUDY: Interaction captures social users in Spider-man's web

SINGAPORE - Sponsored social-media posts opened up into interactive, device-independent ads that helped drive interest for the summer superhero film.

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#thisisme# adidas Originals launches brand campaign
Sep 1, 2014
Staff Reporters

#thisisme# adidas Originals launches brand campaign

CHINA - With style and originality adidas combines celebrity -including actress Fan Bingbing and the King of Asian Pop, Eason Chan- with everyday people to highlight its latest product launch.

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Samsung's sideways appeal to 'Alpha' consumers
Aug 28, 2014
Staff Reporters

Samsung's sideways appeal to 'Alpha' consumers

Samsung employed a Hollywood director for an online film that aims to promote the high-end design of its Galaxy Alpha phone. But does the film convey its intended message?

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Brand design: Can underwear have charisma?
Aug 27, 2014
Staff Reporters

Brand design: Can underwear have charisma?

AUSTRALIA - JKR Singapore has carried out a logo and packaging makeover for Aussie underwear brand Bonds, with a brief (sorry) to give the brand a more assertive identity.

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Scent-enabled outdoor ad entices with...garlic?
Aug 27, 2014
Staff Reporters

Scent-enabled outdoor ad entices with...garlic?

SINGAPORE - Outdoor advertising for the film "The Hundred-Foot Journey" periodically emits a whiff of garlic in an attention-getting nod to the film's culinary plot.

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Thailand treat: Unilever mashes up Wall's and Lipton
Aug 27, 2014
Staff Reporters

Thailand treat: Unilever mashes up Wall's and Lipton

THAILAND - Unilever is combining its Wall's ice cream brand with its Lipton iced tea to create Wall's Lipton Crush: a dual-branded frozen novelty set to launch in Thailand in a packaging design by Bluemarlin.

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A wombat, an echidna and a platypus walk into a conference room...
Aug 26, 2014
Staff Reporters

A wombat, an echidna and a platypus walk into a conference room...

AUSTRALIA - A colourful cast of corporate characters introduces a new fizzy product line for Schweppes' Cool Ridge water in the second episode of an entertaining campaign by BMF Melbourne.

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There's certainly no smoking in this tobacco ad
Aug 26, 2014
Staff Reporters

There's certainly no smoking in this tobacco ad

INDONESIA - A TVC by Bates CHI & Partners Jakarta and The Sweet Shop for the A-Mild cigarette brand appears to tacitly admit the inherent danger of the product by equating it with risky, you-only-live-once activities such as cliff jumping.

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Goldlion campaign showcases gentlemen 'in the know'
Aug 15, 2014
Staff Reporters

Goldlion campaign showcases gentlemen 'in the know'

Chinese luxury brand Goldlion targets successful, fashion-conscious men in a new campaign promoting its fall/winter collection across Greater China. The 'Knowing' ('懂得') campaign, by TBWA Hong Kong, includes outdoor, in-store and digital elements. According to the brand, the target consumers not only invest in luxury goods, but also want to be seen as leaders of a sophisticated lifestyle movement who are 'in the know' about enjoying life. Which leads us to wonder why the plasticised models look so very serious while they enjoy their obviously sophisticated life of motorcycles and small aircraft. Perhaps some of the other 24 visuals in the campaign will show them cracking smiles?

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Campaign shows line between acceptable behaviour and sexual harassment
Jul 7, 2014
Staff Reporters

Campaign shows line between acceptable behaviour and sexual harassment

A campaign by Sydney creative agency YOLO for a trio of Australian organisations gives new meaning to the phrase 'above the line' with its simple, memorable message about workplace sexual harassment. The Australian Human Rights Commission (AHRC), Australian Chamber of Commerce and Industry (ACCI) and the Australian Council of Trade Unions (ACTU) spearheaded the campaign in response to 2012 research showing that one in four women and one in six men in the country has experienced workplace sexual harassment. YOLO won the work after a pitch.

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PropertyGuru adds condos to Singapore Great Sale shopping lists
Jul 4, 2014
Staff Reporters

PropertyGuru adds condos to Singapore Great Sale shopping lists

SINGAPORE - Property website PropertyGuru.com is getting innovative with its usage of the Great Singapore Sales (GSS) to catch the eye of bargain hunters.

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Roundup: Asia-Pacific-specific World Cup ads
Jun 12, 2014
Staff Reporters

Roundup: Asia-Pacific-specific World Cup ads

ASIA-PACIFIC - You've seen the splashy, big-budget global World Cup ads. Now check out our collection of more local work, much of it with a definite Asia-Pacific spin.

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CASE STUDY: A Bangladesh mobile carrier's unifying flag day
May 26, 2014
Staff Reporters

CASE STUDY: A Bangladesh mobile carrier's unifying flag day

Bangladesh mobile network Robi Axiata brought together more than 27,000 people for a record-setting gesture of national unity that also increased brand affinity and sales.

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Web banners teach English pronunciation for British Council
May 20, 2014
Staff Reporters

Web banners teach English pronunciation for British Council

Cultural and educational organisation The British Council, working with Grey Group, has launched an innovative online banner ad. Appearing in Singapore, Malaysia, Shanghai and Bangkok, the ‘Know Your English’ banner tracks when a user highlights any word on the page and reveals the meaning of the word as well as an audio clip of its pronunciation. The company reports that the banner has reached 15,861 internet users during a three-day campaign, and that the average interaction rate was 51.8 per cent—19.5 times more than the average rich media ad and 272 times more than a standard banner. Users spent an average of two minutes and 14 seconds interacting with the banner, according to the agency.

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Honey draws a crowd for Jack Daniels campaign in Australia
May 20, 2014
Staff Reporters

Honey draws a crowd for Jack Daniels campaign in Australia

A print and digital campaign for Jack Daniels' Tennessee Honey variant by Arnold Furnace features what appears to be a swarm of bees, but on closer inspection proves to be a swarm of festive people. The agency chose the 'Draws a crowd' theme because an approach that worked well in the US and other markets ('A little bit of honey, a whole lot of Jack') did not resonate well in Australia. The agency reports that even Jack Daniels himself is hidden among the buzzing partygoers.

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CASE STUDY: How gamification of real-life trips increased a travel agent's bookings
May 14, 2014
Staff Reporters

CASE STUDY: How gamification of real-life trips increased a travel agent's bookings

KOREA - Travel agent Tourbaksa, with agency Purple Friends, sent college students to Hokkaido and turned their trip into a spectacle that generated awareness and a significant increase in business.

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CASE STUDY: Pop-culture icons underscore brand promise for NAB
May 13, 2014
Staff Reporters

CASE STUDY: Pop-culture icons underscore brand promise for NAB

How Clemenger BBDO worked with Warner Bros. Consumer Products to differentiate NAB from its competitors and reinforce its brand promise of 'More give, less take'.

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CASE STUDY: How PediaSure increased sales among families with picky eaters
Apr 2, 2014
Staff Reporters

CASE STUDY: How PediaSure increased sales among families with picky eaters

PediaSure applied a digital approach to help parents with picky eaters in the family.

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