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2013 holiday ad extravaganza: Part 2
Dec 17, 2013
Staff Reporters

2013 holiday ad extravaganza: Part 2

ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.

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2013 holiday ad extravaganza: Part 1
Dec 16, 2013
Staff Reporters

2013 holiday ad extravaganza: Part 1

ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.

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Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom
Dec 10, 2013
Staff Reporters

Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom

KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.

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Mizone aims to lift monsoon gloom with browser game
Dec 9, 2013
Staff Reporters

Mizone aims to lift monsoon gloom with browser game

JAKARTA – Flavoured-drink maker Mizone launched Tembak-TembakanCoco Pina, which it bills as Indonesia’s first branded bookmarklet game, to promote its new variant, MizoneCocoPina.

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CASE STUDY: How Tourism Australia used branded content to reach Malaysians
Dec 5, 2013
Staff Reporters

CASE STUDY: How Tourism Australia used branded content to reach Malaysians

Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.

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Ford Fiesta launches an ‘awkward’ campaign
Nov 19, 2013
Staff Reporters

Ford Fiesta launches an ‘awkward’ campaign

Looking to get out of an awkward situation? A new Ford Fiesta campaign in Australia shows us how it’s done.

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Aldi gets cheeky over a cup of coffee
Nov 13, 2013
Staff Reporters

Aldi gets cheeky over a cup of coffee

SYDNEY - Aldi, the supermarket chain with the consistently quirky advertising, does not disappoint in a cheeky new campaign for its Expressi capsule coffee machine, via creative agency BMF.

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#Campaign40th: View great ads from the past
Oct 11, 2013
Staff Reporters

#Campaign40th: View great ads from the past

ASIA-PACIFIC - We've just updated our industry timeline with a recap of the 2000s—and more than 50 great ads from the past.

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CASE STUDY: How tattoos drove interest in Liverpool FC's Asia tour
Sep 18, 2013
Staff Reporters

CASE STUDY: How tattoos drove interest in Liverpool FC's Asia tour

Racepoint Group devised a tattoo design contest on behalf of apparel sponsor Warrior Football to attract and hold fan interest for Liverpool FC's pre-season tour stops in Jakarta, Melbourne, and Bangkok.

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Changi Airport promotes ancillary activities in new campaign
Sep 17, 2013
Staff Reporters

Changi Airport promotes ancillary activities in new campaign

SINGAPORE – Changi Airport and creative agency JWT have launched a new brand campaign highlighting the unexpected experiences it offers and positioning the airport as a great start for a holiday.

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CASE STUDY: How AXA increased brand awareness in Indonesia
Aug 16, 2013
Staff Reporters

CASE STUDY: How AXA increased brand awareness in Indonesia

AXA's biggest challenge as an insurance brand in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only has a dismal 2 per cent penetration level for insurance companies.

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CASE STUDY: Samsung's interactive web drama for the Note 8.0
Aug 6, 2013
Staff Reporters

CASE STUDY: Samsung's interactive web drama for the Note 8.0

In Singapore's increasingly competitive tablet market, Samsung used an interactive online drama revolving around a lost tablet and its mystery owner to build product awareness.

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CASE STUDY: How Bulla Dairy Foods used Oz to sell ice cream in Oz
Jul 12, 2013
Staff Reporters

CASE STUDY: How Bulla Dairy Foods used Oz to sell ice cream in Oz

When the budget precluded the kind of campaign that would be necessary to create positive brand associations from scratch, Bulla Dairy Foods and The Bridge found the warm feelings they wanted in a classic Warner Bros movie-musical.

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Axe's Blast outperforms Ranbir Kapoor's star power
Jun 4, 2013
Staff Reporters

Axe's Blast outperforms Ranbir Kapoor's star power

INDIA - A chauffeur wearing Axe's newest fragrance gets more female attention than even Bollywood star Ranbir Kapoor in a new TVC for Hindustan Unilever by BBH Singapore and Bang Bang Films.

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How Nescafé built affinity with fans of Filipino musicians
May 21, 2013
Staff Reporters

How Nescafé built affinity with fans of Filipino musicians

Nescafé used intimate and behind-the-scenes videos of Filipino musicians to build engagement and triple its Facebook fan base.

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Peering at the future of design in Asia
May 21, 2013
Staff Reporters

Peering at the future of design in Asia

Campaign Asia-Pacific presents a showcase of some of Asia-Pacific's hottest young designers. For opinions from these designers on how brands should harness the power of design, please see the related-article link at the bottom of the page.

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CASE STUDY: Oreo integrates on and offline tools for Ice Cream Orange
May 14, 2013
Staff Reporters

CASE STUDY: Oreo integrates on and offline tools for Ice Cream Orange

Oreo worked with mInteraction/MediaCom to build an interaction and consumer togetherness campaign for the launch of a new product, Oreo Ice Cream Orange, in Thailand.

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Samsung launches integrated campaign for new Smart TV series
May 10, 2013
Staff Reporters

Samsung launches integrated campaign for new Smart TV series

SINGAPORE - Samsung has launched an integrated campaign for its Smart TV lineup in Singapore, through Cheil Worldwide.

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St. George Bank counts on adorable 'dragon' to reinvigorate brand
May 8, 2013
Staff Reporters

St. George Bank counts on adorable 'dragon' to reinvigorate brand

AUSTRALIA - Relaunching its brand through newly appointed agency Saatchi & Saatchi, Australia's St. George Bank has chosen a dragon—actually a girl in a dragon suit—to exhort consumers to be brave enough to 'Start something'.

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Line connects users with K-pop celebrity Siwon
May 6, 2013
Staff Reporters

Line connects users with K-pop celebrity Siwon

SINGAPORE - Mobile messenger service provider Line has launched its first regional integrated campaign, in Southeast Asia and Hong Kong, through McCann Worldgroup Singapore and Maxus.

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