ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.
ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.
KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.
JAKARTA – Flavoured-drink maker Mizone launched Tembak-TembakanCoco Pina, which it bills as Indonesia’s first branded bookmarklet game, to promote its new variant, MizoneCocoPina.
Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.
Looking to get out of an awkward situation? A new Ford Fiesta campaign in Australia shows us how it’s done.
SYDNEY - Aldi, the supermarket chain with the consistently quirky advertising, does not disappoint in a cheeky new campaign for its Expressi capsule coffee machine, via creative agency BMF.
ASIA-PACIFIC - We've just updated our industry timeline with a recap of the 2000s—and more than 50 great ads from the past.
Racepoint Group devised a tattoo design contest on behalf of apparel sponsor Warrior Football to attract and hold fan interest for Liverpool FC's pre-season tour stops in Jakarta, Melbourne, and Bangkok.
SINGAPORE – Changi Airport and creative agency JWT have launched a new brand campaign highlighting the unexpected experiences it offers and positioning the airport as a great start for a holiday.
AXA's biggest challenge as an insurance brand in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only has a dismal 2 per cent penetration level for insurance companies.
In Singapore's increasingly competitive tablet market, Samsung used an interactive online drama revolving around a lost tablet and its mystery owner to build product awareness.
When the budget precluded the kind of campaign that would be necessary to create positive brand associations from scratch, Bulla Dairy Foods and The Bridge found the warm feelings they wanted in a classic Warner Bros movie-musical.
INDIA - A chauffeur wearing Axe's newest fragrance gets more female attention than even Bollywood star Ranbir Kapoor in a new TVC for Hindustan Unilever by BBH Singapore and Bang Bang Films.
Nescafé used intimate and behind-the-scenes videos of Filipino musicians to build engagement and triple its Facebook fan base.
Campaign Asia-Pacific presents a showcase of some of Asia-Pacific's hottest young designers. For opinions from these designers on how brands should harness the power of design, please see the related-article link at the bottom of the page.
Oreo worked with mInteraction/MediaCom to build an interaction and consumer togetherness campaign for the launch of a new product, Oreo Ice Cream Orange, in Thailand.
SINGAPORE - Samsung has launched an integrated campaign for its Smart TV lineup in Singapore, through Cheil Worldwide.
AUSTRALIA - Relaunching its brand through newly appointed agency Saatchi & Saatchi, Australia's St. George Bank has chosen a dragon—actually a girl in a dragon suit—to exhort consumers to be brave enough to 'Start something'.
SINGAPORE - Mobile messenger service provider Line has launched its first regional integrated campaign, in Southeast Asia and Hong Kong, through McCann Worldgroup Singapore and Maxus.