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Schweppes serves up 'Knapsack bartender' campaign, encouraging fearless cocktail mixing
Dec 21, 2012
Staff Reporters

Schweppes serves up 'Knapsack bartender' campaign, encouraging fearless cocktail mixing

MELBOURNE - Schweppes Australia, together with GPY&R Melbourne and Vice Media, has launched the third episode of 'Knapsack bartender', a part of its larger brand campaign, 'The cocktail revolution'.

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SapientNitro launches new campaign for RACQ auto insurance
Dec 21, 2012
Staff Reporters

SapientNitro launches new campaign for RACQ auto insurance

BRISBANE - SapientNitro has launched a new campaign for RACQ auto insurance, capturing the human truth that people always wish things could have been different when something goes wrong.

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Holiday TVC review: From the heartwarming to the bizarre
Dec 19, 2012
Staff Reporters

Holiday TVC review: From the heartwarming to the bizarre

An Australian Christmas-season ad for Paypal this year (above) plays on the idea of the Secret Santa/Kris Kringle gift exchange, where you never know what you're going to get—an apt metaphor for this year's crop of holiday-themed TVCs from Asia and around the world.

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Coca-Cola Singapore launches
Dec 14, 2012
Staff Reporters

Coca-Cola Singapore launches "Silent Caroling" initiative

SINGAPORE – Coca-Cola has teamed up with the Singapore Association for the Deaf for its 'Silent Carolers' Christmas campaign that aims to teach Singaporeans basic sign language and raise awareness of the deaf community.

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Clean Air Asia lets its (nose) hair down
Dec 13, 2012
Staff Reporters

Clean Air Asia lets its (nose) hair down

MANILA - Regional environment organisation Clean Air Asia and BBDO Guerrero have launched a new campaign about worsening air quality in the region.

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Shane Bradnick leaves BMF Sydney for DDB NZ
Dec 12, 2012
Staff Reporters

Shane Bradnick leaves BMF Sydney for DDB NZ

NEW ZEALAND - Shane Bradnick, currently ECD at BMF Sydney, will leave to join DDB New Zealand in February as creative director.

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Agency of the Year Awards tickets sell out
Dec 7, 2012
Staff Reporters

Agency of the Year Awards tickets sell out

ASIA-PACIFIC - Tickets for Campaign Asia-Pacific's Agency of the Year Awards events next week in Singapore and Shanghai have sold out; people still wishing to attend may place their name on a waiting list.

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Updated: Mini puts rescue dogs on the wheel to help SPCA Auckland drive adoptions
Dec 6, 2012
Staff Reporters

Updated: Mini puts rescue dogs on the wheel to help SPCA Auckland drive adoptions

AUCKLAND – Mini New Zealand is putting three shelter dogs in the driver’s seat to help its charity partner, the Society for Prevention of Cruelty to Animals (SPCA), change the conversation around rescue dogs.

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YWCA NZ demands equal pay for women in campaign by DDB
Dec 5, 2012
Staff Reporters

YWCA NZ demands equal pay for women in campaign by DDB

NEW ZEALAND - YWCA Auckland, together with DDB Auckland, has launched a somewhat confrontational campaign that highlights gender-based pay inequality by turning the tables.

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Ogilvy and Vodafone enable cricket fans to 'get away with it'
Dec 3, 2012
Staff Reporters

Ogilvy and Vodafone enable cricket fans to 'get away with it'

SYDNEY - Vodafone and Ogilvy have launched the second phase of the vbook campaign, which helps cricket fans watch live cricket all summer and get away with it.

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Agency of the Year Awards judging now complete
Nov 30, 2012
Staff Reporters

Agency of the Year Awards judging now complete

ASIA-PACIFIC - The jury panels for the Agency of the Year awards, consisting of senior marketers from a wide range of brands across the region, have completed their work in advance of the awards presentations to be held on 10 December in Singapore and 13 December in Shanghai.

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Lights on virtual holiday tree powered by Facebook sharing in charity campaign
Nov 29, 2012
Staff Reporters

Lights on virtual holiday tree powered by Facebook sharing in charity campaign

AUSTRALIA - A campaign by We Are Social for Australian charity Variety features a holiday tree that lights up progressively as users share it, leading to a $10,000 donation to the charity.

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MSIG launches regional campaign highlighting commitment
Nov 28, 2012
Staff Reporters

MSIG launches regional campaign highlighting commitment

SINGAPORE - Insurer MSIG has unveiled a new brand campaign to differentiate itself in a sector that traditionally focuses on short-term protection of objects and risks.

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Coca-Cola is Cannes Lions 2013 creative marketer of the year
Nov 28, 2012
Staff Reporters

Coca-Cola is Cannes Lions 2013 creative marketer of the year

GLOBAL - The Coca-Cola Company will be recognised at The Cannes Lions International Festival of Creativity in June 2013 as Creative Marketer of the Year.

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Greater China shortlist for Agency of the Year Awards released
Nov 28, 2012
Staff Reporters

Greater China shortlist for Agency of the Year Awards released

HONG KONG - Campaign Asia-Pacific has announced the shortlist for the Agency of the Year Awards in the Greater China region.

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Agency of the Year Awards announces regional shortlists
Nov 26, 2012
Staff Reporters

Agency of the Year Awards announces regional shortlists

ASIA-PACIFIC - Campaign Asia-Pacific has announced the shortlists for the Agency of the Year Awards in the Australia/New Zealand, Japan/Korea, Southeast Asia and South Asia regions.

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Coca-Cola aims for Christmas hit with 'Something in the Air'
Nov 23, 2012
Staff Reporters

Coca-Cola aims for Christmas hit with 'Something in the Air'

GLOBAL - Coca-Cola will be launching its 'holiday anthem' in nearly 100 markets in the run up to Christmas.

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Nissan puts music at centre in new India promotion
Nov 23, 2012
Staff Reporters

Nissan puts music at centre in new India promotion

MUMBAI - TBWA India has seated six singing musicians in a car to illustrate the new Nissan Evalia's moves.

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Tourism Victoria runs first campaign in China to lure tourists to explore new destinations
Nov 22, 2012
Staff Reporters

Tourism Victoria runs first campaign in China to lure tourists to explore new destinations

SHANGHAI - As part of a government-backed initiative by Australia's Tourism Victoria, Ogilvy & Mather Shanghai has rolled out 'Open up to more', the client's first ad campaign in Mainland China.

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Metro Trains Melbourne says stupidity at stations is 'dumbest way to die'
Nov 16, 2012
Staff Reporters

Metro Trains Melbourne says stupidity at stations is 'dumbest way to die'

MELBOURNE – Metro Trains Melbourne has launched a campaign that uses humour to remind people to behave in a sensible manner when in the vicinity of trains.

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